Augmented reality

Augmented reality (AR) describes a computer-assisted link between the real and virtual worlds. Digital applications use real-time text information and graphics to overlay the environment currently being viewed. This technology also enables navigation to be displayed in the field of vision or images and videos to be recorded, for example.

Source: Wirtschaftskammer Österreich, Tourismus, Freizeit, 2024
https://www.wko.at/oe/tourismus-freizeitwirtschaft/digitalunterwegs-lang.pdf

Prepared for what lies ahead in tourism