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438 results:


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The study examines travel selfies on social media to decipher travelers’ visual self-presentation strategies and, using an archetype framework, identifies ten digital types for a flexible tourist…

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Using photographs and narratives, this study examines how young people perceive nature in the Alps and what diverse values they attribute to these mountain ecosystems.

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The study examines how stakeholders assess the future of Tyrolean mountain forests in the context of climate change and what obstacles arise for key forest services, such as protection against…

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The study examines the importance of environmental, sociocultural, and economic sustainability factors compared to traditional criteria such as weather and price when choosing summer vacation…



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The study proposes a people-centered approach to smaller sporting events that views local residents not as passive stakeholders but as active contributors, and explains their support through a…



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The study examines how summer tourists in the Alps perceive the mountain forest and its ecosystem services, and how their behavior might change as a result of climate change.


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The study examines the causes of mountain bike accidents in bike parks in western Austria. The data provide the basis for targeted prevention strategies and optimized emergency care in alpine terrain.



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Design Sprint: Equal Pay As part of the “Service & Experience Design” course, students in the “Entrepreneurship & Tourism” master’s program at MCI Tourism participate in a design sprint.…


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The study shows that early bookers at ski resorts perceive dynamic pricing as fairer and are more likely to recommend it positively, while late bookings—especially when accompanied by a conscious…

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Prepared for what lies ahead in tourism