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Exploring Tourists' Preferences for Forest Ecosystem Services Under Climate Change: Insights Form a Case Study in the Austrian Alps
The study examines how summer tourists in the Alps perceive the mountain forest and its ecosystem services, and how their behavior might change as a result of climate change.
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Perspectives in Tourism
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Causes and associated factors of mountain bike injuries in bike parks in western Austria
The study examines the causes of mountain bike accidents in bike parks in western Austria. The data provide the basis for targeted prevention strategies and optimized emergency care in alpine terrain.
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Ötztal Blick
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Water Management in the Alps
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Equal Pay Design Sprint
Design Sprint: Equal Pay As part of the “Service & Experience Design” course, students in the “Entrepreneurship & Tourism” master’s program at MCI Tourism participate in a design sprint.…
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"Accessible Western Lake Constance" Action Week
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HÆDI
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Compass Snow
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Pricing in Motion
The study shows that early bookers at ski resorts perceive dynamic pricing as fairer and are more likely to recommend it positively, while late bookings—especially when accompanied by a conscious…
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The representation of persons with disabilities in tourism marketing
The study examines the underrepresentation of people with disabilities in tourism marketing and its impact on the travel decisions of those affected. It proposes an innovative collaborative identity…
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Active lifestyle health tourism
The publication defines the growing sector of active lifestyle health tourism and presents a three-dimensional framework that systematically links travelers’ motivations with the environment and…
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EmpCo Policy
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Better together?
The study examines how targeted collaboration among tourism stakeholders drives environmental innovations such as energy communities and sustainable mobility in destinations.
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Statistics Tyrol
Statistics Tyrol The tourism year 2024/25 (November 1, 2024 to October 31, 2025) shows a stable development of Tyrolean tourism. With a slight increase in overnight stays and arrivals, Tyrol…
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The Acceptance and Effectiveness of WhatsApp as a Marketing Tool
Factors Shaping Digital Customer Interaction and Communication in the Fitness Industry: The Case of an Austrian Fitness Studio
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Bridging the divide: Rethinking the relationship between academia and industry
The study analyzes the gap between tourism research and practice caused by high publication pressure and differing priorities. It calls for closer collaboration on future topics such as…
News
Does the destination image change after hosting sport tourism events?
This longitudinal study on the 2018 UCI Road World Championships examines how major sporting events can have a lasting impact on the image of a destination. The results show that the event leads to a…
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From snow to the screens
Using the example of the former Olympic city of Innsbruck, the study examines which factors influence the population's support for hosting the new Olympic Esports Games (OEG). The study shows that…
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