Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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445 results:

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Evaluation of the Implementation of Place Identity
Using the "Vision Naturno 2030+" case study as an example, the study develops a new evaluation model to systematically analyze and assess the actual implementation of a place brand identity across…
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Accessibility in Sports
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Assessing Austria's Climate and Energy Model Regions (KEM)
The study examines how the Austrian Climate and Energy Model Regions (KEM) program strengthens the long-term competitiveness of tourism destinations through sustainable measures and collaborative…
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Resonance Tourism
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Women's Health as a Future Trend in Tourism?
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Trends in the Tyrolean Wellness Industry
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Tourist Archetypes: Performing the Digital "Self"
The study examines travel selfies on social media to decipher travelers’ visual self-presentation strategies and, using an archetype framework, identifies ten digital types for a flexible tourist…
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How Teens View Nature in the Mountains and What They Appreciate About It
Using photographs and narratives, this study examines how young people perceive nature in the Alps and what diverse values they attribute to these mountain ecosystems.
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Stakeholder expectations for future mountain forests
The study examines how stakeholders assess the future of Tyrolean mountain forests in the context of climate change and what obstacles arise for key forest services, such as protection against…
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Out of sight, out of mind
The study examines the importance of environmental, sociocultural, and economic sustainability factors compared to traditional criteria such as weather and price when choosing summer vacation…
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A Podcast on Best Practices in Tourism
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Best Austrian Summer Mountain Railways (BÖSB)
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Rethinking Resident Support for Non-Mega-Sport Events Adopting a Human-Centric Approach
The study proposes a people-centered approach to smaller sporting events that views local residents not as passive stakeholders but as active contributors, and explains their support through a…
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Beyond Profit: How Family-Owned Businesses Embed Ethical and Responsible Leadership
Based on interviews with experts, the study illustrates how traditional values and trusting networks ensure consistent ethical behavior in day-to-day business operations.
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RoboBistro14
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A Gathering with Deaf people
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Exploring Tourists' Preferences for Forest Ecosystem Services Under Climate Change: Insights Form a Case Study in the Austrian Alps
The study examines how summer tourists in the Alps perceive the mountain forest and its ecosystem services, and how their behavior might change as a result of climate change.
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Perspectives in Tourism
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Causes and associated factors of mountain bike injuries in bike parks in western Austria
The study examines the causes of mountain bike accidents in bike parks in western Austria. The data provide the basis for targeted prevention strategies and optimized emergency care in alpine terrain.
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Ötztal Blick

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Prepared for what lies ahead in tourism