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425 results:
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Ötztal Blick
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Water Management in the Alps
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Equal Pay Design Sprint
Design Sprint: Equal Pay As part of the “Service & Experience Design” course, students in the “Entrepreneurship & Tourism” master’s program at MCI Tourism participate in a design sprint.…
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"Accessible Western Lake Constance" Action Week
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HÆDI
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Compass Snow
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Pricing in Motion
The study shows that early bookers at ski resorts perceive dynamic pricing as fairer and are more likely to recommend it positively, while late bookings—especially when accompanied by a conscious…
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The representation of persons with disabilities in tourism marketing
The study examines the underrepresentation of people with disabilities in tourism marketing and its impact on the travel decisions of those affected. It proposes an innovative collaborative identity…
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Active lifestyle health tourism
The publication defines the growing sector of active lifestyle health tourism and presents a three-dimensional framework that systematically links travelers’ motivations with the environment and…
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EmpCo Policy
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Better together?
The study examines how targeted collaboration among tourism stakeholders drives environmental innovations such as energy communities and sustainable mobility in destinations.
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Statistics Tyrol
Statistics Tyrol The tourism year 2024/25 (November 1, 2024 to October 31, 2025) shows a stable development of Tyrolean tourism. With a slight increase in overnight stays and arrivals, Tyrol…
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The Acceptance and Effectiveness of WhatsApp as a Marketing Tool
Factors Shaping Digital Customer Interaction and Communication in the Fitness Industry: The Case of an Austrian Fitness Studio
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Bridging the divide: Rethinking the relationship between academia and industry
The study analyzes the gap between tourism research and practice caused by high publication pressure and differing priorities. It calls for closer collaboration on future topics such as…
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Does the destination image change after hosting sport tourism events?
This longitudinal study on the 2018 UCI Road World Championships examines how major sporting events can have a lasting impact on the image of a destination. The results show that the event leads to a…
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From snow to the screens
Using the example of the former Olympic city of Innsbruck, the study examines which factors influence the population's support for hosting the new Olympic Esports Games (OEG). The study shows that…
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F.acT Talks: Succession in tourism
The F.acT Talks took place for the 2nd time on May 27, 2026 at MCI Tourism. The topic this time was the question of how tourism businesses can be successfully handed over.
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Rivers in Tyrol
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AMooRe
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Necessity is the mother of innovation - crisis as a catalyst for line extension in sporting events
The study examines how the COVID-19 pandemic acted as a catalyst for innovation and forced the Salzkammergut Trophy to introduce a hybrid event format. The results show that this "Trophy Individual"…
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