Green pressure refers to the significantly increasing pressure to act ecologically, which is being exerted on the economy by politicians and consumers, among others. The issues of climate change and environmental protection are now affecting all sectors and all economic, social and political discourse. In the medium term, no company can afford to ignore the environmental issue.
Source: Zukunftsinstitut, 2024
https://www.zukunftsinstitut.de/zukunftsthemen/megatrend-glossar/neo-oekologie-glossar
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