Mission

The mission is to be understood as an assignment and formulates the necessary objectives to make the vision a reality. It regulates what needs to be done here and now in order to achieve the vision. To this end, it formulates guiding principles and beliefs. These have the task of guiding your organization and your employees along the way and ensuring that the vision can be achieved.

Source: Zukunftsinstitut, 2023
https://www.zukunftsinstitut.de/zukunftsthemen/unternehmensvision-und-mission-unterschiede-und-umgang

Prepared for what lies ahead in tourism