Predictive analytics describes the data-based evaluation and prediction of user behavior using self-learning algorithms. Advances in the field of artificial intelligence (AI), particularly with regard to semantic evaluations and metadata analyses, will help to derive even more precise statements from data in the future.
Source: Zukunftsinstitut, 2024
https://www.zukunftsinstitut.de/zukunftsthemen/megatrend-glossar/konnektivitaet-glossar
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