More and more people do not want to be perceived as tourists, but as travelers. Tourists are excluded from authentic local everyday life and enclosed in the hermetically sealed world of the tourism industry. Travelers, on the other hand, discover the other, lively, real life in a foreign country and enter into resonance with it. This longing for authentic encounters is a key driver for travelers today and is changing tourism.
Source: Zukunftsinstitut, 2024
https://www.zukunftsinstitut.de/artikel/megatrend-glossar/mobilitaet-glossar/