Search engines analyze search history and reactions to search results. They evaluate visited websites and try to understand current needs in order to deliver the most relevant results in the respective context.
The abbreviation SEO (Search Engine Optimization) stands for search engine optimization and is usually an integral part of any web optimization. The aim is to positively influence the organic position on the search results pages, taking into account key ranking factors. This allows the visibility and consequently the reach of websites to be sustainably increased.
In search engine optimization, a fundamental distinction is made between on-page and off-page optimization. While on-page optimization takes into account all factors that can be influenced on the website itself (content, loading time, etc.), off-page optimization attempts to positively influence external factors (backlinks, search volume, etc.).
Source: House of Digitalization, 2024
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