Service Design

The Service Design Framework builds on the concepts of the Cus-tomer Journey Map and the Service Blueprint, combines them and develops them further for a comprehensive design of data-based services. The framework thus makes an important contribution to the structured collection, development and analysis of data-based services.

Source: Häckel, B., Huber, R., Rieg, M., Rösch, C. & Rövekamp, P. (2021). The Service Design Framework for the structured development of data-based services. HMD Practice of Information Systems, 58(3), 611-627.
https:// doi.org/10.1365/s40702-021-00725-z

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