T-MONA stands for Tourismus-Monitor Austria and refers to a guest survey project that has existed since 2004 and was developed by Österreich Werbung together with the BMNT and the WKO, the market research company MANOVA and the nine provincial tourism organizations. Austrian tourism destinations have the opportunity to take part in T-MONA, which was conducted every two years until the 2013/14 season, when the concept and methodology were fundamentally revised. Since the 2017/18 winter season, T-MONA has been presented in a new design and is currently being implemented as a permanent online survey, giving interested guests the opportunity to provide feedback on their vacation in Austria at any time. With the new survey concept, T-MONA is taking on a pioneering role in tourism market research. More detailed information on the survey methodology, the content collected, etc. can be found here.
Source: Austrian National Tourist Office, 2024
https://www.austriatourism.com/tourismusforschung/t-mona/