Tirol Werbung GmbH is part of the Lebensraum Tirol Holding GmbH group of companies, which also includes Standortagentur Tirol GmbH and Agrarmarketing Tirol GmbH. As part of the holding company, we are responsible for state-wide tourism marketing, among other things. In doing so, we are guided by the thematic strategy for the Tirol brand: How does Tirol speak, what stories are told? We design the communication and thus promote a longing for the land in the mountains. In doing so, we focus on economic, ecological and social sustainability. Around 100 employees at Tirol Werbung are dedicated to this task. They make the state tourism organization a competent point of contact: Together with the 34 tourism associations in the state and with the support of numerous external stakeholders, we offer services for target markets and for partners in the tourism industry.
Source: Tirol Tourist Board, 2024
https://www.tirolwerbung.at/unternehmen