The tourism year 2024/25 (November 1, 2024 to October 31, 2025) shows a stable development of Tyrolean tourism. With a slight increase in overnight stays and arrivals, Tyrol confirms its leading position in Austrian tourism. Below you will find the most important key figures, seasonal characteristics and information on source markets, tourism associations, accommodation and employees.
The tourism year 2024/25 confirms Tirol as important contributor to Austrian tourism. With 49.6 million overnight stays, 12.8 million arrivals and an average length of stay of 3.9 days, tourism development is going strong. Inherrent with that, almost 25,000 available accommodations and around 340,000 beds characterize the provinve's extensive offer. A seasonal analysis clearly shows that more overnight stays are recorded in winter, while more guests arrive in summer. At the same time, however, the seasons are fairly balanced in terms of overnight stays, with winter accounting for 53% and summer 47%.
The origin of guests shows a clear focus on a few central markets. Germany remains by far the most important source market for Tirol, followed by the Netherlands and Austria.
The analysis of overnight stays (2024/25) at municipality level shows a clear ranking:
Sölden
Innsbruck
Ischgl
Mayrhofen
Neustift in the Stubai Valley
Serfaus
Further data is available for all 34 tourism associations in the F.acT Poster 2025.
Tyrolean tourism is one of the largest employers in the country: More than 52,000 people work in the hotel and catering industry - over a fifth of all tourism employees in Austria. Despite a slight increase in employment, the high proportion of international employees continues to characterize the industry.
Tyrolean tourism is one of the most important employers in the country and plays a central role within the Austrian tourism sector. A total of around 52,400 people work in the Tyrolean hotel and catering industry, as the latest AMS figures for January 2025 show. This means that more than a fifth of all tourism employees in Austria work in Tyrol. After an already high level in the previous year, the industry has once again recorded a slight increase in employment of +0.7 percent. The highly international nature of the labor market is particularly significant: around 70 percent of employees working in Tirol come from abroad and make a significant contribution to the functioning of this tourism-intensive federal state. Tyrol therefore remains a key driver of the Austrian tourism labor market and, despite seasonal fluctuations, shows a stable and still growing employment trend.
