F.acT operates in three fields of activity

F.acT, the Center for Tourism, Research and Media

F.acT is carried out in cooperation between MCI | The Entrepreneurial School® and the University of Innsbruck and aims to ensure the transfer of scientific findings into tourism practice in Tyrol. This is done by communicating current scientific findings to the tourism associations and tourism businesses in Tyrol and implementing the resulting practical implications. F.acT makes a valuable contribution to the objectification of tourism debates through fact-based publications and expert statements. The University of Innsbruck places particular emphasis on research.

We refer to scientifically based figures and data

The tourism & leisure industry is a cross-sectional discipline at the heart of F.acT

We address current challenges in tourism and want to discuss

Discover the topics of F.acT

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Vielfältige Icons zeigen Themen wie Recycling, Natur, Energie und soziale Verantwortung in einem modernen, grafischen Stil.

Sustainability

Sustainability in tourism aims to create a balance between economic benefits, environmental protection, and social justice.

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Illustration mit Bäumen, Wasser und anderen Naturelementen zur Darstellung des Themas

Agriculture

Agriculture in Tyrol is important for tourism, as its characteristic cultural landscape is the historical basis for the success of Alpine tourism.

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Tourism awareness

Tourism awareness is the perception and attitude of the local population towards the effects of tourism in their destination.

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Labor force

In tourism, employees are crucial to the guest experience and business success, which is why their loyalty to tourism is of great importance.

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Family business in tourism

Family businesses are a central component of Tyrol's tourism industry and make a significant contribution to the sustainable development of regional identity.

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Inclusion & diversity

Inclusive tourism aims to make travel accessible to all and thus promote the social participation of all people in tourism.

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Mobility in tourism

Sustainability in tourism is decisively influenced by how guests and locals get around, be it on arrival, on site or through climate-friendly offers.

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Innovation & added value

As an important economic sector in Tyrol, innovation in tourism is essential to ensure the future viability of the industry and quality of life in rural areas.

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Climate change

Climate change poses major challenges for tourism, especially in winter sports, which require future-oriented measures and new adaptation strategies.

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Circular economy

The circular economy offers new opportunities for tourism in Tyrol to meet challenges, reduce resource consumption and strengthen sustainability.

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Natural area & mountain sports

Sport strengthens health and the regional economy, but also brings challenges, which is why visitor guidance and careful treatment of the natural environment are key.

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Smart Tourism

Smart tourism uses modern technologies such as artificial intelligence, virtual reality and digital services to make travel more efficient, personal and sustainable.

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