Adventure tourism is a type of vacation where the search for adventure is the main focus or motivation for travel. While adventure trips were originally more individually organized and carried out, they are now offered in programs of specialist tour operators. Adventure travelers seek, according to their own understanding, new and unplanned experiences (including self-awareness) and challenges. They want to prove themselves and exceed their physical and mental limits, for which destinations that are relatively undeveloped and considered “dangerous” seem ideal.
Source: Messe München, 2003