Employer branding is the identity-based, internally and externally effective development and positioning of a company as a credible and attractive employer. The core of employer branding is always an employer brand strategy that specifies or adapts the corporate brand. The development, implementation and measurement of this strategy are aimed directly at the sustainable optimization of employee recruitment, employee retention, motivation and corporate culture as well as the improvement of the corporate image. Employer branding also indirectly increases business results and brand value.
Source: WKO, 2024
https://www.wko.at/oe/unternehmensfuehrung-finanzierung-foerderungen/webinar-employer-branding.pdf