The Tyrol Tourism Board (TTB) is the most important body for Tirol Werbung. The main objective is to create synergies between Tirol Werbung and the Federation of Tyrolean Tourism Associations, making the best possible use of resources, and the TTB also has three committees for marketing, controlling and structure, each of which is responsible for specific areas in which the further development of tourism is promoted. The joint coordination of marketing strategies is a central function.
Source: Tirol Tourist Board, 2024
https:// www.tirolwerbung.at/en/company/structure-and-committees