Great Britain ranks 4th in the Tyrolean guest mix in winter (4%) and 8th in summer (1.4%).

42% of Brits who spend their vacation in Austria choose Tyrol.

Winter clearly dominates, accounting for 76% of all UK overnight stays.

GDP per capita was € 49,140 (or USD 52,648) in 2024.

Great Britain in the tourism year 2023/24

Great Britain is a relevant source market in Tyrolean winter tourism and ranks 4th (4% market share). In summer, the market ranks 8th (1.4%). 42% of British holidaymakers in Austria choose Tirol as their destination.

The market is strongly influenced by the winter season: 76% of all overnight stays are in the winter season. The British population has a stable economic structure with a GDP per capita of € 49,140 and 68.3 million inhabitants (2023).

In winter 2023/24, 185,737 arrivals (+2.4 %) and 1,018,294 overnight stays (-0.7 %) were recorded.
In summer 2024, the UK recorded 84,399 arrivals (+6.7 %) and 327,739 overnight stays (+3.6 %).

For the entire tourism year 2023/24, this results in a total of 270,136 arrivals (+3.7 %) and 1,346,033 overnight stays (+0.3 %). The length of stay was 5.5 days in winter and 3.9 days in summer.

Seasons in comparison

Season	Arrivals 22/23	Arrivals 23/24	Overnight stays 22/23	Overnight stays 23/24
Winter	181.412	185.737	1.025.471	1.018.294
Summer	79.065	84.399	316.217	327.739

Accommodation categories

Category	Percentage	Percentage change
4/5-star hotels	50,3 %	+2,7 %
Vacation apartments	15,6 %	-11,4 %
3-star hotels	22,9 %	+4,8 %
Private accommodation	1,3 %	-5,6 %
2/1-star hotels	7,1 %	-4,0 %
Other accommodation	2,9 %	+13,3 %