Germany is the most important source market for Tyrolean tourism.

46 % of German overnight stays in Austria are in Tirol.

55 % of all overnight stays in Tyrol are made by German guests.

Summer and winter each account for 50% of overnight stays.

Germany in the tourism year 2023/24

Germany remains by far the most important source market for Tirol. 46% of all German overnight stays in Austria are attributable to Tirol, and a total of 55% of all overnight stays in Tirol come from German guests.

In winter 2023/24, 3,032,830 arrivals (+2.5 %) and 13,368,482 overnight stays (+1.4 %) were recorded. Summer 2024 recorded 3,439,707 arrivals (+0.8 %) and 13,187,926 overnight stays (-0.4 %).

Over the entire tourism year 2023/24, this results in a total of 6,472,537 arrivals (+1.6 %) and 26,556,408 overnight stays (+0.5 %). The length of stay is 4.4 days in winter and 3.8 days in summer. Summer and winter each account for 50 % of all overnight stays.

Germany is also economically stable: GDP per capita is € 50,830, the unemployment rate is 3.4 % and inflation is 2.5 %. The population is 83.5 million - and is forecast to remain the same until 2030.

Seasons in comparison

Season	Arrivals 22/23	Arrivals 23/24	Overnight stays 22/23	Overnight stays 23/24
Winter	2.960.123	3.032.830	13.188.092	13.368.482
Summer	3.412.537	3.439.707	13.236.041	13.187.926

Accommodation categories

Category	Share of German overnight stays	Change compared to previous year
4/5-star hotels	33,3 %	+2,1 %
Vacation apartments	32,3 %	+2,4 %
3-star hotels	14,2 %	-5,6 %
Private accommodation	8,9 %	+1,9 %
2/1-star hotels	8,2 %	-0,3 %
Other accommodation	3,0 %	-6,9 %