Italy ranks 6th in the Tyrolean guest mix in summer (2.6%) and 11th in winter (1%).

33% of Italians who go on vacation to Austria choose Tyrol as their destination.

Summer clearly dominates, accounting for 68-70% of all Italian overnight stays.

GDP per capita amounted to € 37,180 in 2024 (2022: € 33,000).

Italy in the tourism year 2023/24

Italy is a relevant summer market for Tirol and ranks 6th in the guest mix in summer (2.6%) and 11th in winter (1%). 33% of all Italian holidaymakers in Austria choose Tyrol. Summer clearly dominates with 68% of overnight stays.

Italy has a stable economic environment, with a GDP per capita of € 37,180 and 59 million inhabitants (2024).

In winter 2023/24, 124,273 arrivals (+8.9 %) and 281,001 overnight stays (+7.9 %) were achieved.
In summer 2024, Italy achieved 182,424 arrivals (+3.1 %) and 601,217 overnight stays (+1.2 %).

For the entire tourism year 2023/24, this results in a total of 306,697 arrivals (+5.4 %) and 882,218 overnight stays (+3.3 %). The length of stay is 2.3 days in winter and 3.3 days in summer.

Seasons in comparison

Season	Arrivals 22/23	Arrivals 23/24	Overnight stays 22/23	Overnight stays 23/24
Winter	114.110	124.273	260.362	281.001
Summer	176.923	182.424	593.857	601.217

Accommodation categories

Category	Share	Change in
4/5-star hotels	33,9 %	+2,4 %
Vacation apartments	29,2 %	+4,1 %
3-star hotels	18,6 %	+1,0 %
Private accommodation	10,4 %	+7,6 %
2/1-star hotels	2,0 %	+1,3 %
Other accommodation	5,9 %	+4,9 %