Tyrol is the most visited federal state by Dutch guests (55% winter, 40% summer).
The Netherlands is clearly a winter market: 68% of overnight stays take place in Tyrol in winter.
GDP per capita: € 63,030 (above average).
High Internet usage: 92% of the population.

The Netherlands in the tourism year 2023/24

The Netherlands is one of Tirol's most important source markets. In the 2023/24 tourism year, 11% of all overnight stays in Tyrol were attributable to Dutch guests. Winter is clearly the strongest travel period at 68%.

Tyrol remains the most important federal state with 55% of Dutch overnight stays in winter and 40% in summer.

In winter 2023/24, 677,704 arrivals (+1.3 %) and 3,683,944 overnight stays (±0.0 %) were recorded. In summer 2024, the Netherlands recorded 404,085 arrivals (+1.0 %) and 1,699,163 overnight stays (-1.7 %).

Over the entire tourism year, there were 1,081,789 arrivals (+1.2 %) and 5,383,107 overnight stays (-0.5 %). The length of stay was 5.4 days in winter and 4.2 days in summer.

The economic situation remains stable: GDP per capita € 63,030, unemployment rate 3.7 %, inflation 3.2 %, population 17.9 million (forecast to remain constant until 2030).

Seasons in comparison

SeasonArrivals 22/23Arrivals 23/24Overnight stays 22/23Overnight stays 23/24
Winter669.191677.7043.683.4073.683.944
Summer400.177404.0851.728.1891.699.163

Accommodation categories

CategoryShare of Dutch overnight staysChange in
Vacation apartments48,5 %+2,5 %
4/5-star hotels21,1 %-2,0 %
3-star hotels7,4 %-0,4 %
Private accommodation8,1 %+3,0 %
2/1-star hotels2,7 %-5,1 %
Other accommodation12,3 %-9,9 %

Top 5 winter regions 2023/24

  • Serfaus-Fiss-Ladis | 11.8 %

  • Ötztal Tourism | 10.1 %

  • Kitzbühel Alps - Brixental Valley | 9.3 %

  • Paznaun-Ischgl | 8.4 %

  • Zillertal Arena | 8.0 %

Top 5 summer regions 2024

  • Ötztal Tourism | 7.1 %

  • Fügen-Kaltenbach / Zillertal | 6.6 %

  • Innsbruck Tourism | 6.5 %

  • Mayrhofen - Hippach | 6.4 %

  • Kitzbühel Alps - Brixental Valley | 6.4 %

Discover more source markets

Germany
Czech republic
Overseas
Austria
Switzerland & Lichtenstein
Belgium
England
France & Monaco
Denmark

Prepared for what lies ahead in tourism