Overseas
Tyrol's source markets
55% of guests from the USA come to Tyrol in summer.
Chinese overnight stays contributed 0.1% to overnight stays in 2022/23.
Tirol is becoming increasingly popular with guests from overseas
USA in the tourism year 2022/23
In the tourism year 2022/23, the USA ranked 12th in the country comparison of the guest mix in terms of overnight stays with a market share of 0.8%. The summer season dominated this period with a 55%share of total overnight stays. Compared to the last 20 winter seasons, there were significant increases in both arrivals (+47%) and overnight stays (+30%) . A year-on-year comparison of the winter season also showed a strong increase, with +144% in arrivals and +118% in overnight stays.
The summer season also recorded significant growth of +41% in both arrivals and overnight stayscompared to the last 20 seasons . In a year-on-year comparison of the summer season, arrivals increased by +22% and overnight stays by +14%.
Current development of the US market
Arrivals
Winter 2022/23: 48,795 (+144.2% cf. WI 21/22)
Summer 2023: 87,497 (+22.2% compared to SO 2022)
FY 2022/23: 136,292 (+48.8% compared to FY 2021/22)
Overnight stays
Winter 2022/23: 170,650 (+117.6% compared to WI 21/22)
Summer 2023: 208,204 (+13.8% compared to SO 2022)
FY 2022/23: 378,854 (45% compared to FY 2021/22)
China in the tourism year 2022/23
In the tourism year 2022/23, the Chinese guest mix in Tyrol accounted for just 0.1%of overnight stays and ranked 37th in a country comparison. A large proportion of these Chinese overnight stays, namely 70%, were attributable to the summer season in the same tourism year.
The development of tourism figures shows different trends:
- Winter season: compared to the last 10 winter seasons, there were sharp declines in arrivals (-88%) and overnight stays (-67%). In a year-on-year comparison, however, the winter season again recorded strong growth in both arrivals (+224%) and overnight stays (+98%).
- Summer season: Similar to the winter season, there were sharp declines in arrivals (-79%) and overnight stays (-70%) in the comparative period of the last 10 summer seasons . In a year-on-year comparison, however, summer also saw significant growth in arrivals (+806%) and overnight stays (+458%).
Current developments in the Chinese market
Arrivals
Winter 2022/23: 4,615 (+224.3% cf. WI 21/22)
Summer 2023: 22,513 (+806.3% compared to SO 2022)
FY 2022/23: 27,128 (+594.3% compared to FY 2021/22)
Overnight stays
Winter 2022/23: 14,737 (+97.6% compared to WI 21/22)
Summer 2023: 35,011 (+458% compared to SO 2022)
FY 2022/23: 49,748 (+262.3% compared to FY 2021/22)
Downloads
Glossar
Information for guests from the USA
- Answer quickly, long response times to inquiries are not appreciated.
- If possible, avoid titles and exaggerated polite phrases. Address your counterpart directly by their first name, preferably with a smile.
- Respond specifically to questions and requests. Ignoring or forgetting details is seen as a tedious waste of time.
- Think and act positively. It goes without saying that both sides want to benefit from a business deal.
Information on guests from China
- Kettle and tea bags should be available in the room (Chinese like to drink hot water), but also slippers
- Observe eating habits: The Chinese eat early for dinner and prefer Chinese cuisine, even in our country; food is generally not too greasy and not heavily salted; rice is the staple food for many Chinese; lighter food/preparation is/is preferred; in winter, the Chinese do not like cold and raw food. Warm soups are always very popular in winter; keep information about local Chinese and Asian restaurants to hand
- Textile-free saunas are unusual in China; is it possible to use the sauna(s) in swimwear at certain times?
- Businesses are advised to ask their existing payment service providers whether it is possible to implement WeChat Pay or Alipay as payment options. For more information, please contact Florian Kahr (Market Manager China) directly.
- Never lose face with a direct no, a maybe is always better
- Business cards are very important - hand them over correctly (with both hands) and pay sufficient attention (do not put them away, write on them, etc.)
- Be sure to observe hierarchies when greeting people and giving gifts (inform yourself beforehand)
- The Chinese are generally very flexible and will change decisions once they have been made - for example, regarding the program of their trip - even at the last minute according to their needs.
- For Chinese visitors abroad, entertainment, scenery and shopping are the main focus of their trip. Culture is appreciated and actively experienced (concerts). Trying out the local cuisine can certainly be planned as a highlight of a trip, but the Chinese hardly accept regional dishes as a permanent meal during the trip. Sporting activities are generally not yet considered a priority vacation experience.
- The Chinese are superstitious: avoid the number "four" in all combinations - especially in hotel room numbers. The word for "four" is the same word as "death" and "die" and brings bad luck.
