Sweden

Sweden in the 2022/23 tourism year

The travel behavior of Swedes in Tyrol over the years shows a clear preference for the winter season and clear growth trends.

In the Tyrolean guest mix, Swedes rank 12thfor overnight stays in winter with a market share of 0.8%. In summer, their share is significantly lower at 0.3% and 16th place. It is remarkable that a third (34%) of Swedes who spend their vacation in Austria choose Tyrol as their destination. One factor that could support Swedes' travel activity is their above-average GDP per capita, which stood at €53,690 in 2022 .

The winter season dominates the travel behavior of Swedes in Tirol with 73% of overnight stays. In the last 20 winter seasons, there has been strong growth in both arrivals (+67%) and overnight stays (+45%). A year-on-year comparison also shows strong growth again in winter, with +30% in arrivals and +22% in overnight stays. The most popular vacation regions for Swedes in winter are St. Anton am Arlberg, Paznaun-Ischgl and Ötztal Tourismus.

In summer, too, there was growth in arrivals (+38%) and overnight stays (+4%) in a comparison of the last 20 summer seasons. In a year-on-year comparison, there was also growth in arrivals in summer (+5%), while overnight stays stagnated at +0.6%. The top 3 vacation regions in summer are Innsbruck Tourismus, Osttirol and Ötztal Tourismus.

Current development of the Swedish market

Arrivals
Winter 2022/23: 35,949 (+29.9% cf. WI 21/22)
Summer 2023: 31,569 (+5.4% compared to SO 2022)
FY 2022/23: 67,518 (+17.2% compared to FY 21/22)

Overnight stays
Winter 2022/23: 203,842 (+21.9% compared to WI 21/22)
Summer 2023: 76,662 (+0.6% compared to SO 2022)
FY 2022/23: 280,504 (+15.2% compared to FY 21/22)