Switzerland & Liechtenstein rank 4th in the Tyrolean guest mix in summer (5.5%) and 5th in winter (4%).

52% of Swiss people who book their vacation in Austria choose Tyrol.

The summer season dominates, accounting for 56% of all Swiss overnight stays.

Swiss guests stay in upscale hotels more often than average (63%, Tyrolean average 35%).

Switzerland in the tourism year 2023/24

Swiss and Liechtenstein guests play an important role in Tyrolean tourism. In the Tyrolean guest mix, the market ranks 4th in summer (5.5%) and 5th in winter (4%). 52% of all Swiss people who spend their vacation in Austria choose Tyrol as their destination.

This is supported by high purchasing power: GDP per capita was € 96,020 in 2024. The population is 8.96 million and will increase slightly by 2030.

In winter 2023/24, 258,927 arrivals (+1.8 %) and 1,018,772 overnight stays (+0.5 %) were registered.
In summer 2024, 326,052 arrivals (-2.0 %) and 1,227,936 overnight stays (-2.9 %) were recorded.

The entire tourism year 2023/24 accounted for 584,979 arrivals (-0.4 %) and 2,246,708 overnight stays (-1.3 %). The length of stay is 3.9 days in winter and 3.8 days in summer.

The summer season dominates with 55-56 % of overnight stays. Swiss guests clearly prefer the 4/5-star hotel sector.

Comparison of seasons

Season	Arrivals 22/23	Arrivals 23/24	Overnight stays 22/23	Overnight stays 23/24
Winter	254.419	258.927	1.013.320	1.018.772
Summer	332.781	326.052	1.264.065	1.227.936

Accommodation categories

Category	Percentage	Change in
4/5-star hotels	63,4 %	-1,3 %
Vacation apartments	10,2 %	-6,8 %
3-star hotels	17,2 %	+1,2 %
Private accommodation	0,8 %	-11,3 %
2/1-star hotels	3,8 %	+0,1 %
Other accommodation	4,5 %	+2,5 %