Innovation & added value

Sustainability in tourism aims to create a balance between economic benefits, environmental protection, and social justice.

Agriculture in Tyrol is important for tourism, as its characteristic cultural landscape is the historical basis for the success of Alpine tourism.

Tourism awareness is the perception and attitude of the local population towards the effects of tourism in their destination.

In tourism, employees are crucial to the guest experience and business success, which is why their loyalty to tourism is of great importance.

Family businesses are a central component of Tyrol's tourism industry and make a significant contribution to the sustainable development of regional identity.

Inclusive tourism aims to make travel accessible to all and thus promote the social participation of all people in tourism.

Sustainability in tourism is decisively influenced by how guests and locals get around, be it on arrival, on site or through climate-friendly offers.

As an important economic sector in Tyrol, innovation in tourism is essential to ensure the future viability of the industry and quality of life in rural areas.

Climate change poses major challenges for tourism, especially in winter sports, which require future-oriented measures and new adaptation strategies.

The circular economy offers new opportunities for tourism in Tyrol to meet challenges, reduce resource consumption and strengthen sustainability.

Sport strengthens health and the regional economy, but also brings challenges, which is why visitor guidance and careful treatment of the natural environment are key.

Smart tourism uses modern technologies such as artificial intelligence, virtual reality and digital services to make travel more efficient, personal and sustainable.