An application goes beyond the games

Abstract of the study

Purpose - This study examines the multiple legacies of major sporting events and focuses on how their impact on bidding cities is perceived by bid committee representatives. By examining the perceptions associated with both successful and unsuccessful bids, the research seeks to highlight the wider impact of the bidding process beyond the event itself.

Design/methodology/approach - Using a qualitative, two-stage approach, data was first collected via an online questionnaire from sixteen members of application and organizing committees. This was followed by semi-structured expert interviews, which provided further insight into the questionnaire responses. This method allowed for a comprehensive examination of different types of applications and the resulting legacies.

Findings - The research identifies a number of legacies that emerge during the application phase, suggesting that the process itself triggers significant urban and infrastructural developments. Core outcomes include the realization of long-planned projects, improvements to sports and urban infrastructure, increased international visibility and the formation of networks. Despite potential negative consequences, such as increasing skepticism due to cost concerns, the study emphasizes the importance of using the bidding process itself for positive outcomes.

Originality/value - This study contributes to the existing literature by focusing on the legacies of both successful and unsuccessful applications - a relatively under-researched area of research. It highlights the importance of the bid process as a strategic opportunity for urban development and community engagement, regardless of the outcome of the election. By understanding the legacy effects of the bidding process, this research offers valuable insights for future bid cities and organizing committees.

Key findings of this study

Bid as a catalyst : The bid process itself acts as a strategic driver for urban development by accelerating the realization of long-planned infrastructure and transport projects, regardless of the outcome of the election.

Legacies without victory: Even unsuccessful bids leave significant and lasting positive effects that are often similar in nature to the legacies of actual host cities.

Image boost through visibility: Even during the bidding phase, cities benefit from a massive increase in international media attention, which raises their global profile and promotes their image as an attractive location.

Strengthening networks: The bid creates valuable political and sporting collaborations at both local and international level, which remain in place for the long term and facilitate future projects.