Inspiration

Lego instead of guests

An initiative by Marianne Daberer

As she hasn't been allowed to receive guests at the Biohotel Der Daberer in Dellach in the Gailtal valley for a long time, Marianne Daberer has taken up Lego without further ado.

F.acT: How did the idea #legostattgaeste come about?

Marianne Daberer: The idea came about spontaneously when I was watching my children playing with Lego figures in the snow. I then borrowed two figures and photographed them at check-in. That's when I first thought to myself that this had potential. In the evening, I then wrote a text about it at the same time as the government press conference, which again had no prospects for tourism. I deliberately wanted to draw attention to the difficult situation - but with a charming offensive.

F.acT: What were the reactions to your initiative?

Marianne Daberer: The response was incredible. I had hoped that a few companies would take part - but there were many, many more. For the first few days after the launch, I did almost nothing other than comment on Lego figures and supervise the campaign. It was more companies that took part. From hotels and restaurants to entire regions and stores. But also service providers, suppliers and producers. Individual guests also took part and showed their solidarity. As a result, many media outlets reported on the campaign.

Drei fröhliche LEGO-Figuren sitzen auf einem hellen Holzuntergrund, jede mit einzigartigen Frisuren und Outfits, die ihre Individualität betonen. Die Szene strahlt eine spielerische Atmosphäre aus, die die Fantasie anregt.

#legostattgaeste at the REDUCE health resort Bad Tatzmannsdorf

Ein entspannendes Schwimmbad mit ruhigem Wasser, umgeben von großen Fenstern, die einen Blick auf die Natur bieten. Bunte Schwimmreifen schwimmen im Wasser, während die Atmosphäre eine friedliche Oase für Männer darstellt, die Energie tanken möchten.

#legostattgaeste at the nature and wellness hotel Höflehner****s

F.acT: The ÖW launched the Hausbankerl initiative as one of the ways to stay in touch with guests. How did you manage to maintain contact with guests during the lockdown?

Marianne Daberer: Keeping in touch is a challenge. I am now even more active on social media and try to bring the #daberer feeling home to our guests. This week, for example, there is an added-value alkaline fasting focus week with tips, tricks, recipes and videos. We have also sent out hundreds of handwritten postcards and received a lot of feedback. It's noticeable and the guests are happy. We are also currently trying to design our newsletters very differently. It's much more about contact, service and information than sales.

Marianne Daberer is a hotelier, slow foodie, advocate of analog vacation experiences and at the same time a passionate digital #instagram host. She believes in organic production and in treating each other and nature responsibly. She is also a mother, entrepreneur and innovator. She loves traveling and currently has more than a little wanderlust.

Lego instead of guests

Prepared for what lies ahead in tourism