Prepared for what lies ahead in tourism
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Cooperation between agriculture and tourism offers an important opportunity to increase competitiveness and avoid conflicts. In addition, cooperation offers the opportunity to improve the quality of the entire destination and make an important contribution to sustainable tourism. As Smart Data Management transforms raw data into strategic information from which specific and useful information as well as solutions to problems can be defined, it has particular potential to promote exchange and communication. In this way, it is possible to strengthen trust and transparency, overcome obstacles and difficulties and support, analyze and understand cooperation in the best possible way. In addition, digital innovations are an important driver for the sustainable development of tourism and agriculture.
Project objectives:
Use existing digital interfaces (websites, apps, ...) to strengthen cooperation between tourism and agriculture.
Development of new networks of various stakeholders (including marketing, technology, sales)
Launching a digitalization initiative for agriculture and tourism to meet future economic and social challenges
Developing new, future-proof content and focal points for collaboration
The project ended on February 29, 2024 and produced the following core results
- Cooperation increases added value
- Added value for the preservation of culture and customs
- Promotion of the sale of regional products and services
- Interfaces must be simple, clear and efficient
- Merging is about re-implementing digital platforms
- Optimizing the bookability of farm accommodation