Denmark
Tyrol's source markets
Denmark ranks 9th in the Tyrolean guest mix in winter (1.5% share) and 12th in summer (0.8% share) in terms of overnight stays.
35% of Danes who spend their vacation in Austria travel to Tyrol.
Winter dominates Danish tourism in Tyrol with a 68% share of overnight stays.
The number of Danish guests increases in a 20-year comparison
Denmark in the tourism year 2022/23
Danish tourism plays a role in the Tyrolean guest mix, with around a third (35%) of Danes who spend their vacations in Austria traveling to Tyrol. In winter, Denmark ranks 9th in terms of overnight stays in the Tyrolean guest mix, which corresponds to a share of 1.5%. In summer, Denmark ranks 12th with a share of 0.8% of overnight stays.
Winter significantly dominates Danish tourism in Tirol and accounts for 68% of overnight stays. In the last 20 winter seasons, there has been growth in both arrivals (+43%) and overnight stays (+29%). Year-on-year growth in arrivals (+17%) and overnight stays (+15%) was also recorded during the winter. The top 3 regions in winter for Danish tourists are Paznaun-Ischgl, Ötztal Tourismus and St. Anton am Arlberg.
Positive developments can also be observed in summer: Over the last 20 summer seasons, there has been strong growth in arrivals (+87%) and overnight stays (+41%). In a year-on-year comparison of the summer, arrivals rose by 5% and overnight stays by 6.5%. The top 3 regions in summer are Innsbruck Tourismus, Kitzbüheler Alpen - Brixental and Ötztal Tourismus.
A relevant aspect is the economic power of Danish tourists, as they have an above-average GDP per capita, which was € 64,450 in 2022.
Current developments in the Danish market
Arrivals
Winter 2022/23: 75,469 (+16.7% cf. WI 21/22)
Summer 2023: 66,932 (+4.9% compared to SO 2022)
FY 2022/23: 142,401(+10.8% compared to FY 21/22)
Overnight stays
Winter 2022/23: 391,984 (+14.8% compared to WI 21/22)
Summer 2023: 186,908 (+6.5% compared to SO 2022)
FY 2022/23: 578,892 (+12% compared to FY 21/22)
