Poland ranks 8th (2%) in winter and 11th (0.9%) in summer in the Tyrolean guest mix.

29% of all Polish overnight stays in Austria are in Tyrol - making Tyrol the most important region for Polish guests.

The winter season clearly dominates, accounting for 72-74% of all Polish overnight stays.

50 % of Polish guests stay in vacation apartments.

Poland in the tourism year 2023/24

Poland is developing dynamically and is one of the fastest growing source markets in Tirol. Tirol is the most important vacation region in Austria for Polish guests, accounting for 29% of all overnight stays by Polish holidaymakers in Austria.

In the guest mix, Poland ranks 8th in winter (2%) and 11th in summer (0.9%). The winter season is clearly the dominant travel season, accounting for 72-74 % of all overnight stays.

In winter 2023/24, 105,385 arrivals (+12.5 %) and 562,595 overnight stays (+9.5 %) were achieved.
In summer 2024, Poland achieved 62,503 arrivals (+15.2 %) and 202,068 overnight stays (+2.0 %).

For the entire tourism year 2023/24, this results in a total volume of
167,888 arrivals (+13.5 %) and 764,663 overnight stays (+7.4 %).
The length of stay is 5.3 days in winter and 3.2 days in summer.

Polish guests have clear accommodation preferences: 50-52 % stay in vacation apartments, followed by 4/5-star hotels (18-19 %) and 3-star hotels (10-12 %).

The economic situation is stable: GDP per capita will be € 22,560 in 2024 and the population will be 36.8 million.

Seasons in comparison

Season	Arrivals 22/23	Arrivals 23/24	Overnight stays 22/23	Overnight stays 23/24
Winter	93.667	105.385	513.586	562.595
Summer	54.267	62.503	198.163	202.068

Accommodation categories

Accommodation category	Percentage	Change
Vacation apartments	51,6 %	+6,2 %
4/5-star hotels	19,4 %	+17,0 %
3-star hotels	12,0 %	+2,4 %
Private accommodation	4,8 %	+6,7 %
2/1-star hotels	9,6 %	+3,0 %
Other accommodation	2,5 %	+9,7 %