Prepared for what lies ahead in tourism
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F.acT: What is the Alpine Manifesto and what are its objectives?
Karin Seiler: The Alpine region is facing a variety of challenges - from climate change and increasing pressure of use to dwindling resources. The Alpine Manifesto therefore formulates a commitment to responsible tourism, nature-friendly development and respectful treatment of people and the environment in the Alpine region. The content is based on ten overarching guiding principles. This is not just about a common attitude. The manifesto is a practical guide that invites people to join in: Guests, businesses, the population, municipalities and politicians. The joint declaration is backed by our AlpNet network, an association of nine leading tourism organizations in Germany, Italy, Switzerland and Austria.
F.acT: How can destinations and tourism businesses work with the Alpine Manifesto?
Karin Seiler: Ideally, they communicate the Alpine Manifesto or the ten guiding principles to their guests and partners, for example by placing it on their website. It is also possible to inform guests about it at the time of booking or to point it out to them personally on arrival. Raising awareness is important to us, we don't want to lecture anyone with a raised index finger. For most people, it is important to treat the Alpine region with respect anyway. With the Alpine Manifesto, they have a concrete guideline for this.
F.acT: Are there concrete examples of how the Alpine Manifesto is already being implemented in Alpine destinations?
Karin Seiler : Graubünden Ferien is a particularly successful example. The manifesto is shown in detail on their website and readers can commit to the guiding principles, giving the declaration even more weight. We at Tirol Werbung also communicate the ten principles to the outside world - including on our central online platform tirol.at. In addition, the Alpine Manifesto is already a reality in many places. This includes the "Bergwelt Tirol - Miteinander Erleben" program, which brings together various user groups such as mountain sports enthusiasts, farmers and hunters in order to achieve a balance of interests and avoid conflicts in the natural environment.