Research

Welcome or unwanted?

Areas of conflict between tourists and locals in tourism-intensive regions
Despite a positive development in tourism acceptance among locals, areas of conflict such as relationships, structures, traffic and environmental pollution - in tourism-intensive regions - are increasingly viewed critically.
Final thesis: Maria Jäger (2025)

F.acT: Why is it important to investigate areas of conflict between tourists and locals in tourism-intensive regions?

Maria Jäger: It is important to investigate areas of conflict between residents and tourists, as this is a globally observable problem. Many tourism-intensive regions around the world have to deal with a wide variety of conflicts. Comparable conflicts can be observed. In this way, my work can provide a targeted analysis in the global tourism context. The theoretical foundation of my work can achieve a fundamental transferability.

F.acT: What are the core results of your work?

Maria Jäger: In principle, it is clear that there are various areas of conflict between residents and tourists. These are dependent on the two factors of tourism acceptance and personality. Furthermore, any development times influence the prevailing areas of conflict (exhibit a high degree of subjectivity). Awareness and foresight can contribute to minimization. In view of the core results, I would also like to refer to the adapted CC model (based on Moore, 2014).

Q.acT: What recommendations for action can be derived from this for tourist destinations and companies?

Maria Jäger: In view of the recommendations for action, it should be noted in principle that existing areas of conflict must be tackled in a holistic and future-oriented manner. The aspects of sustainability, integration/participation of the stakeholders involved and transparency play a key role here.

In addition, the solution approaches must be divided into joint and individual recommendations.

  • At the community level, awareness-raising and joint exchange play a key role. As a concrete example, the master's thesis recommends the introduction of a communication concept. For example, targeted information could be used for tourists in the form of information boards, on booking platforms or in brochures. For residents, information events and dialog formats with tourism managers or school projects would be conceivable.
  • At an individual level, awareness-raising and openness once again play a key role. It is important to remind yourself of your own patterns of perception. Self-reflective questions can be helpful. It is also necessary for everyone's attitude to contribute to strengthening social relationships.

F.acT: What are the special features of your study?

Maria Jäger: The main feature of this work lies in its innovative approach to a topic that has been little researched to date: the perception and development of areas of conflict between residents and tourists in tourism-intensiveregions. While previous work has mostly focused on urban areas or general causes of conflict, this work specifically examines how areas of conflict arise in rural-alpine areas, how they change over time and what role individualperceptions play in this.

Theoretically, the study is based on the CC model (based on Moore, 2014), which was first applied to tourism in rural Alpine areas and further developed in this study. The inclusion of additional dimensions such as ecological aspects and development times creates an extended, practice-oriented analysis tool that makes the dynamics and connections between the conflict areas visible.

Methodologically, the work is characterized by the use of so-called go-along interviews. This is a qualitative research method in which interviews are conducted in real environments or linked to local references. This makes it possible to capture authentic impressions and emotional reactions of the interviewees and gain a deep understanding of their perspectives.

Overall, the work makes an important contribution to a better understanding of prevailing areas of conflict in tourism. It shows that conflicts do not necessarily have to be destructive, but can also serve as an impetus for further development and awareness-raising.

Maria Jäger

Maria Jäger comes from Ötztal and grew up in the heart of one of the most famous tourist regions in Tyrol. Tourism has always been an integral part of her everyday life and awakened her enthusiasm for this industry at an early age. After graduating from high school at, she therefore decided to deepen her interest professionally and began a Bachelor's degree in Business, Health and Sports Tourism. Building on this, she completed a Master's degree in Sustainable Regional and Destination Development, which she successfully completed in 2025.

During her studies, Maria worked in various tourism businesses in Tyrol and was able to gain valuable practical experience. This close combination of theoretical knowledge and practical work enabled her to develop a comprehensive understanding of the processes, challenges and opportunities in the industry. With passion, commitment and a holistic view of regional development, she wants to contribute to making tourism in Tyrol sustainable, authentic and worth living in.

Supervision of Master's thesis:
Prof. Dr. Birgit Pikkemaat

Thesis
Tourism mindset
University of Innsbruck

Prepared for what lies ahead in tourism