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Impact Hub Tyrol

The Impact Hub Tirol has recently been established in Tyrol. It aims to connect people who are striving for a sustainable society in terms of the circular economy and social entrepreneurship.

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The influence of social media on the destination image of Tirol

For her master's thesis, Adriana Wacker examined Instagram posts by Tirol Werbung and compared them with posts by Tirol tourists. She reports on the effects of the posts on the destination image in…

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Online check

The online check is a tool developed by Markus Mitterdorfer together with the Association of Tyrolean Tourism Associations to analyze the online offerings of Tyrolean landlords.

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Once the reputation is ruined ...

This study presents mindfulness practices that help family businesses to proactively avoid and effectively manage unexpected crises and scandals despite their high level of trust.

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New ideas for traditional alpine pasture work

As part of the "Business Plan & Start-ups" course, MCI Tourism Master's students developed new concepts for the Schule der Alm in Valsertal.

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Innovative ideas for the miners' world

How students apply service design in a practical project

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Heart region

For the Kitzbühel Alps, Herzregion.at unites regional retailers and local companies in a joint network.

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The BrauKunstHaus in the Zillertal

With the BrauKunstHaus, the Zillertal family brewery has created an interactive experience that combines the art of brewing, regionality and family history. Since summer 2020, visitors have been able…

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#together

Sustainable tourism at the Wilder Kaiser

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Innovativeness and culture: How time orientation shapes the perceptions of owners and managers

This study shows that the evaluation of innovation factors in tourism SMEs depends heavily on the cultural time orientation of the respective region and that different priorities are set.

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The Tyrolean way

In summer 2020, the Governor, together with MCI Tourismus and Tirol Werbung, presented the revised tourism strategy of the province of Tyrol.

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Podcasts - Part 1

Podcasts have been experiencing a growing boom for years. In this article, we take a look at which tourism-related podcasts could be exciting for you.

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Leadership and team performance in seasonal teams

Johanna Wiberg conducted qualitative in-depth interviews with employees from various seasonal teams in the tourism and leisure industry.

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Wild camping, legal adventure

In mid-April 2021, the start-up MyCabin launched its new booking platform for private and public overnight accommodation close to nature in the DACH region.

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Consumer behavior for online hotel bookings

In her Master's thesis, Elisa Neubauer investigated which factors influence the decision to book directly via a hotel's individual website or via a booking platform. To this end, she conducted a…

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Innsbruck to listen to

Podcasts are becoming increasingly popular. For this reason, Innsbruck Tourism has been offering the destination podcast "Wie wird man" since March 2020. Here, personalities from Innsbruck share…

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Lego instead of guests

As she hasn't been allowed to receive guests at the Biohotel Der Daberer in Dellach in the Gailtal valley for a long time, Marianne Daberer has taken up Lego without further ado.

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Tourism NEXT

Daniel Egger spoke to 53 Tyrolean and South Tyrolean tourism practitioners about the future of tourism. He summarized their answers in a book project that was published in March 2021.

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ITB Now 2021

ITB 2021 took place online for the second time, but this time in a much more elaborate setting.

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Be tactful

With its campaign, Lake Achensee is focusing on raising the awareness of its guests.

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Prepared for what lies ahead in tourism