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Using an intergenerational learning approach, this study analyzes how family businesses strengthen their resilience and successfully manage critical leadership transitions.

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To record the status quo of the strategic positioning of family businesses, qualitative interviews were conducted in 8 Tyrolean TVBs, the results of which were then discussed in a focus group.

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How can the ski touring potential in the open ski area in Tyrol be ideally utilized? The aim of the study "Ski touring potential in Tyrol" is to visualize and analyze the travel and consumption…

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Testing websites, apps or prototypes over beer and pizza - that's the concept behind the Empatic UX usability test dinner, which will take place on January 24, 2019 at Werkstätte Wattens.

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Currently, only 5% of Tyrolean guests travel by train. The project partners of "Tirol on Rail", including Tirol Werbung and the national railroad companies ÖBB, DB and SBB, want to double this…

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This study shows that the assessment of the costs and benefits of volunteering and its influence on future involvement varies depending on the context of the volunteering - whether in a sports club…

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Start-ups, investors, innovative companies and entrepreneurship enthusiasts meet up to ski together, take part in discussions in the ski hut and pitch directly on the ski lift.

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The study shows how the combined use of design methods enables deep insights into the lifeworld of customers and the complexity of their value constellations.

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Through the use of mobile ethnography, guests become active researchers who provide detailed insights into their tourist experiences in real time.

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This study sheds light on the necessity and methods of systemic succession coaching in business families and presents a procedural model derived from this.

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This study sheds light on how the perception of tourism effects shapes the attitudes of the local population and influences their willingness to support tourism development, particularly through…

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New formats for more innovation in Alpine tourism

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New formats for more innovation in Alpine tourism

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Since spring 2017, the municipalities of Going, Ellmau, Scheffau, Söll and the Wilder Kaiser Tourism Association have been working on the "Quality of life at the Wilder Kaiser" process with the aim…

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This study shows how specific communication patterns shape the generational change in family businesses and ensure their long-term success.

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The knowledge platform for Tyrolean tourism "Knowledge is the only resource that increases when it is shared."

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This study reveals the unique, subjective dimensions of the visitor experience in alpine tourism attractions and presents a revised model relevant to their management and marketing.

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Ski tourism is an important international economic sector that attracts between 300 and 350 million skiers every year and generates billions in revenue. Due to its strong dependence on specific…

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Tourism is an important economic sector in many countries. The monetary size and value added of this economic sector are usually presented in the so-called Tourism Satellite Account (TSA), which…

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The Family Business Center at the MCI Management Center Innsbruck under the direction of FH-Prof. Dr. Anita Zehrer contributes to sustainably securing and further increasing the economic strength…

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Prepared for what lies ahead in tourism