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ÖW Global Talk: Restart Tourism?
The first ÖW Global Talk in 2021 dealt with these questions: What is the appetite for Austria as a travel destination? When can guests from local and distant markets be expected? Which factors play…
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How do Tyrolean TVBs communicate during the Covid-19 crisis?
As part of a research project, MCI Tourism took a closer look at the communication of the 34 Tyrolean tourism associations. All Instagram posts during the lockdown were examined.
News
Entrepreneurial ecosystems in smart cities for tourism development
Studies in the field of smart city development show that they attract more people from the surrounding areas as well as an increasing number of tourists. While many smart tourism concepts…
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Employer branding in the family-run hotel industry
This master's thesis focuses on the expectations of Generation X, Y and Z in terms of work content, values, career opportunities and employer attractiveness - key factors in the competition for…
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Intergenerational communication barriers and pitfalls of business families in transition
This study identifies key communication barriers during business succession in family businesses and highlights the transformative potential of action research to overcome these challenges.
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Enterprise risk management in small and medium-sized family businesses
The study shows that ERM (Enterprise Risk Management) does not directly influence company performance, but is positively moderated by longer CEO tenures and negatively moderated by higher family…
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Alpine idyll and tourism? An example of success
The hiking trails in the Tyrolean mountains often lead past alpine pastures and mountain meadows. This unique landscape is not only something special for hikers, but also for Tyrolean agriculture,…
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Tourism awareness in Tyrol
In a study, MCI Tourism examined the tourism awareness of Tyroleans and their attitude towards tourism.
News
Risk perception of owners of family businesses in tourism
The study shows that family-run tourism businesses often externalize risks such as labour shortages, which inhibits a proactive approach to sustainable destination development.
News
Insight into the acceptance of public transport: the route to the stop
How far do people walk to buses, trains and streetcars? This Munich study shows what influences the accessibility of stops - and what this means for public transport planning.
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Mobility-related climate impact of an alpine tourism destination
CO2 balance and assessment by tourists, residents and employees: This study is the first to provide a year-round CO₂ balance for mobility in the Tyrolean tourist community of Alpbach - and compares…
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Big data use in tourism organizations
Background In addition to the increasing relevance of big data for tourism research, large and linked data sets offer great potential for destinations and tourism companies. These datasets often…
News
Succession in tourism family businesses
In a detailed survey, an overview of the state of scientific research on the transfer of Tyrolean family businesses was compiled and analyzed.
News
Entrepreneurial resilience in family businesses - an intergenerational learning approach
Using an intergenerational learning approach, this study analyzes how family businesses strengthen their resilience and successfully manage critical leadership transitions.
News
Strategic positioning of family businesses
To record the status quo of the strategic positioning of family businesses, qualitative interviews were conducted in 8 Tyrolean TVBs, the results of which were then discussed in a focus group.
News
Ski touring potential in Tyrol
How can the ski touring potential in the open ski area in Tyrol be ideally utilized? The aim of the study "Ski touring potential in Tyrol" is to visualize and analyze the travel and consumption…
News
Usability test dinner
Testing websites, apps or prototypes over beer and pizza - that's the concept behind the Empatic UX usability test dinner, which will take place on January 24, 2019 at Werkstätte Wattens.
News
Tyrol on rails
Currently, only 5% of Tyrolean guests travel by train. The project partners of "Tirol on Rail", including Tirol Werbung and the national railroad companies ÖBB, DB and SBB, want to double this…
News
Perceived costs and benefits of volunteering
This study shows that the assessment of the costs and benefits of volunteering and its influence on future involvement varies depending on the context of the volunteering - whether in a sports club…
News
Ski innovation 2019
Start-ups, investors, innovative companies and entrepreneurship enthusiasts meet up to ski together, take part in discussions in the ski hut and pitch directly on the ski lift.
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