Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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Succession in tourism family businesses
In a detailed survey, an overview of the state of scientific research on the transfer of Tyrolean family businesses was compiled and analyzed.
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Entrepreneurial resilience in family businesses - an intergenerational learning approach
Using an intergenerational learning approach, this study analyzes how family businesses strengthen their resilience and successfully manage critical leadership transitions.
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Strategic positioning of family businesses
To record the status quo of the strategic positioning of family businesses, qualitative interviews were conducted in 8 Tyrolean TVBs, the results of which were then discussed in a focus group.
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Ski touring potential in Tyrol
How can the ski touring potential in the open ski area in Tyrol be ideally utilized? The aim of the study "Ski touring potential in Tyrol" is to visualize and analyze the travel and consumption…
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Usability test dinner
Testing websites, apps or prototypes over beer and pizza - that's the concept behind the Empatic UX usability test dinner, which will take place on January 24, 2019 at Werkstätte Wattens.
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Tyrol on rails
Currently, only 5% of Tyrolean guests travel by train. The project partners of "Tirol on Rail", including Tirol Werbung and the national railroad companies ÖBB, DB and SBB, want to double this…
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Perceived costs and benefits of volunteering
This study shows that the assessment of the costs and benefits of volunteering and its influence on future involvement varies depending on the context of the volunteering - whether in a sports club…
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Ski innovation 2019
Start-ups, investors, innovative companies and entrepreneurship enthusiasts meet up to ski together, take part in discussions in the ski hut and pitch directly on the ski lift.
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A creative approach to analyzing the customer experience
The study shows how the combined use of design methods enables deep insights into the lifeworld of customers and the complexity of their value constellations.
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Mobile ethnography as an innovative tool for experiential research in tourism
Through the use of mobile ethnography, guests become active researchers who provide detailed insights into their tourist experiences in real time.
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Mindfully shaping business succession - the role of systemic succession coaching in business families
This study sheds light on the necessity and methods of systemic succession coaching in business families and presents a procedural model derived from this.
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Local perception of impacts, attitudes and actions regarding tourism development in the Murtal vacation region in Austria
This study sheds light on how the perception of tourism effects shapes the attitudes of the local population and influences their willingness to support tourism development, particularly through…
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Alpine Tech_Innovation Sprint
New formats for more innovation in Alpine tourism
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Alpine Tech_Innovation Sprint
New formats for more innovation in Alpine tourism
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Quality of life at the Wilder Kaiser
Since spring 2017, the municipalities of Going, Ellmau, Scheffau, Söll and the Wilder Kaiser Tourism Association have been working on the "Quality of life at the Wilder Kaiser" process with the aim…
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Intergenerational communication in family business succession
This study shows how specific communication patterns shape the generational change in family businesses and ensure their long-term success.
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TTR Tirol Tourism Research
The knowledge platform for Tyrolean tourism "Knowledge is the only resource that increases when it is shared."
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Measuring the components of the visitor experience at a mountain attraction
This study reveals the unique, subjective dimensions of the visitor experience in alpine tourism attractions and presents a revised model relevant to their management and marketing.
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Risks of climate change for ski tourism
Ski tourism is an important international economic sector that attracts between 300 and 350 million skiers every year and generates billions in revenue. Due to its strong dependence on specific…
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TSA Tourism Satellite Account Tirol
Tourism is an important economic sector in many countries. The monetary size and value added of this economic sector are usually presented in the so-called Tourism Satellite Account (TSA), which…

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Prepared for what lies ahead in tourism