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Innsbruck to listen to
Podcasts are becoming increasingly popular. For this reason, Innsbruck Tourism has been offering the destination podcast "Wie wird man" since March 2020. Here, personalities from Innsbruck share…
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Lego instead of guests
As she hasn't been allowed to receive guests at the Biohotel Der Daberer in Dellach in the Gailtal valley for a long time, Marianne Daberer has taken up Lego without further ado.
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Tourism NEXT
Daniel Egger spoke to 53 Tyrolean and South Tyrolean tourism practitioners about the future of tourism. He summarized their answers in a book project that was published in March 2021.
News
ITB Now 2021
ITB 2021 took place online for the second time, but this time in a much more elaborate setting.
News
Be tactful
With its campaign, Lake Achensee is focusing on raising the awareness of its guests.
News
Generationally differentiated risk perception in family businesses
Martin Tusch investigated how generational differences influence the perception of risk in family businesses in Tyrol. Among other things, he applied the theory of socio-emotional value including the…
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Organic as positioning?
There are currently 6 organic hotels in Tyrol, including the Bio-Wellnesshotel Holzleiten in Obsteig. Simon Wilhelm tells us why the hotel switched to 100% organic over 10 years ago, what this means…
News
ÖW Global Talk: Restart Tourism?
The first ÖW Global Talk in 2021 dealt with these questions: What is the appetite for Austria as a travel destination? When can guests from local and distant markets be expected? Which factors play…
News
How do Tyrolean TVBs communicate during the Covid-19 crisis?
As part of a research project, MCI Tourism took a closer look at the communication of the 34 Tyrolean tourism associations. All Instagram posts during the lockdown were examined.
News
Entrepreneurial ecosystems in smart cities for tourism development
Studies in the field of smart city development show that they attract more people from the surrounding areas as well as an increasing number of tourists. While many smart tourism concepts…
News
Employer branding in the family-run hotel industry
This master's thesis focuses on the expectations of Generation X, Y and Z in terms of work content, values, career opportunities and employer attractiveness - key factors in the competition for…
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Intergenerational communication barriers and pitfalls of business families in transition
This study identifies key communication barriers during business succession in family businesses and highlights the transformative potential of action research to overcome these challenges.
News
Enterprise risk management in small and medium-sized family businesses
The study shows that ERM (Enterprise Risk Management) does not directly influence company performance, but is positively moderated by longer CEO tenures and negatively moderated by higher family…
News
Alpine idyll and tourism? An example of success
The hiking trails in the Tyrolean mountains often lead past alpine pastures and mountain meadows. This unique landscape is not only something special for hikers, but also for Tyrolean agriculture,…
News
Tourism awareness in Tyrol
In a study, MCI Tourism examined the tourism awareness of Tyroleans and their attitude towards tourism.
News
Risk perception of owners of family businesses in tourism
The study shows that family-run tourism businesses often externalize risks such as labour shortages, which inhibits a proactive approach to sustainable destination development.
News
Insight into the acceptance of public transport: the route to the stop
How far do people walk to buses, trains and streetcars? This Munich study shows what influences the accessibility of stops - and what this means for public transport planning.
News
Mobility-related climate impact of an alpine tourism destination
CO2 balance and assessment by tourists, residents and employees: This study is the first to provide a year-round CO₂ balance for mobility in the Tyrolean tourist community of Alpbach - and compares…
News
Big data use in tourism organizations
Background In addition to the increasing relevance of big data for tourism research, large and linked data sets offer great potential for destinations and tourism companies. These datasets often…
News
Succession in tourism family businesses
In a detailed survey, an overview of the state of scientific research on the transfer of Tyrolean family businesses was compiled and analyzed.
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