Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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The influence of symbolic and instrumental attributes of employer image on perceived industry attractiveness
The study shows that employees and owners perceive the employer image of the hotel industry significantly differently, particularly with regard to job security and income opportunities.
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Sustainability at the MCI
Regina Obexer has headed the Center for Responsible Management & Social Impact since fall 2021.
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Digital marketing in Tyrolean hotels
For his master's thesis, Kai Bader conducted a quantitative online survey of over 200 hotels in Tyrol about their work in digital marketing.
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Ulysses Digital Student Competition
The Family Business Centre is organizing the first digital competition in 2023, in which students from all over Europe solve practical problems of local family businesses.
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Zuugle by "Train to the mountain"
With Zuugle, the "Bahn zum Berg" initiative aims to encourage more people in the German-speaking Alpine region to travel by train and bus for their mountain tours.
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ISCONTOUR 2022
Conference review
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Winter Study Tour 2022
Insights into the business models of Laax and Lech/Zürs
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ISCONTOUR 2022 Announcement
International Student Conference for Tourism Research at MCI The ISCONTOUR is taking place for the 9th time at MCI Tourism in cooperation with the IMC University of Applied Sciences Krems.
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Covid-19 as an opportunity for sustainable tourism development
How do future tourism professionals see the impact of COVID-19 on the tourism industry? As an opportunity or an obstacle to more sustainable tourism development?
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Sustainable offers for a young target group in the Wipptal Valley
Every year, MCI Tourism holds a course on "Service Design in Tourism". In 2022, this was implemented with TVB Wipptal as a practical partner.
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Matty - Menus are transported to you
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pioneer:impact
pioneer:impact is an accelerator of Impact Hub Tirol and Werkstätte Wattens, which brings start-ups with a higher social and ecological impact and increased prospects of success to the market more…
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Sustainable travel: The Attitude-Behavior Gap
In an online study, Daniela Nirschl interviewed 199 Generation Y travelers about their attitudes and travel behaviour.
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Resilience in family businesses
For his master's thesis, Lukas Prehal conducted guided interviews with family members and managers of family businesses.
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Innovation of business models in the hotel industry
In a quantitative study, David Plaseller surveyed 185 decision-makers and employees in the Tyrolean and South Tyrolean hotel industry.
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Organizational resilience in family-owned hotel businesses during the COVID-19 pandemic
This study shows how hotel family businesses are deriving their organizational resilience in the COVID-19 crisis from internal and external factors while maintaining a remarkably optimistic…
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Ski Destination Choice
For her master's thesis, Antonia Weiler surveyed over 200 day ski guests in Tyrol. Her results show different influencing factors for the choice of ski resort between the guest groups.
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Vacation on the farm
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Employer attractiveness of family businesses in the IT sector
This study sheds light on the perceived attractiveness of family businesses in the IT sector and shows that personality traits of applicants influence perception, but that communication of the…
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Retention of employees in ski schools
How can emotional attachment succeed in seasonal employment relationships?

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Prepared for what lies ahead in tourism