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Digi-T: Digital literacy in Styrian tourism
Mastering digital challenges along the customer journey with knowledge and expertise
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Socio-economic sustainability of family businesses in Tyrolean tourism
Future model for the ealry Generation Y in the main market Germany: In a qualitative study, the needs and values of Gen Y in the source market Germany were recorded with regard to the sustainable…
News
Paznaun-Ischgl CREW
The employee community in the Tyrolean Paznaun
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Podcasts - Part 2
In the second podcast edition, we look at interesting content specifically for the accommodation and hospitality industry and dare to look beyond the boundaries of tourism.
News
Attractive tourism
The FH Salzburg and FH Kufstein are working on an Interreg EU project together with the Standortagentur Tirol and Chiemgau Tourismus to improve the attractiveness of tourism as an employer in the…
News
Impact Hub Tyrol
The Impact Hub Tirol has recently been established in Tyrol. It aims to connect people who are striving for a sustainable society in terms of the circular economy and social entrepreneurship.
News
The influence of social media on the destination image of Tirol
For her master's thesis, Adriana Wacker examined Instagram posts by Tirol Werbung and compared them with posts by Tirol tourists. She reports on the effects of the posts on the destination image in…
News
Online check
The online check is a tool developed by Markus Mitterdorfer together with the Association of Tyrolean Tourism Associations to analyze the online offerings of Tyrolean landlords.
News
Once the reputation is ruined ...
This study presents mindfulness practices that help family businesses to proactively avoid and effectively manage unexpected crises and scandals despite their high level of trust.
News
New ideas for traditional alpine pasture work
As part of the "Business Plan & Start-ups" course, MCI Tourism Master's students developed new concepts for the Schule der Alm in Valsertal.
News
Innovative ideas for the miners' world
How students apply service design in a practical project
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Heart region
For the Kitzbühel Alps, Herzregion.at unites regional retailers and local companies in a joint network.
News
The BrauKunstHaus in the Zillertal
With the BrauKunstHaus, the Zillertal family brewery has created an interactive experience that combines the art of brewing, regionality and family history. Since summer 2020, visitors have been able…
News
#together
Sustainable tourism at the Wilder Kaiser
News
Innovativeness and culture: How time orientation shapes the perceptions of owners and managers
This study shows that the evaluation of innovation factors in tourism SMEs depends heavily on the cultural time orientation of the respective region and that different priorities are set.
News
The Tyrolean way
In summer 2020, the Governor, together with MCI Tourismus and Tirol Werbung, presented the revised tourism strategy of the province of Tyrol.
News
Podcasts - Part 1
Podcasts have been experiencing a growing boom for years. In this article, we take a look at which tourism-related podcasts could be exciting for you.
News
Leadership and team performance in seasonal teams
Johanna Wiberg conducted qualitative in-depth interviews with employees from various seasonal teams in the tourism and leisure industry.
News
Wild camping, legal adventure
In mid-April 2021, the start-up MyCabin launched its new booking platform for private and public overnight accommodation close to nature in the DACH region.
News
Consumer behavior for online hotel bookings
In her Master's thesis, Elisa Neubauer investigated which factors influence the decision to book directly via a hotel's individual website or via a booking platform. To this end, she conducted a…
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