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Heart region
For the Kitzbühel Alps, Herzregion.at unites regional retailers and local companies in a joint network.
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The BrauKunstHaus in the Zillertal
With the BrauKunstHaus, the Zillertal family brewery has created an interactive experience that combines the art of brewing, regionality and family history. Since summer 2020, visitors have been able…
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#together
Sustainable tourism at the Wilder Kaiser
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Innovativeness and culture: How time orientation shapes the perceptions of owners and managers
This study shows that the evaluation of innovation factors in tourism SMEs depends heavily on the cultural time orientation of the respective region and that different priorities are set.
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The Tyrolean way
In summer 2020, the Governor, together with MCI Tourismus and Tirol Werbung, presented the revised tourism strategy of the province of Tyrol.
News
Podcasts - Part 1
Podcasts have been experiencing a growing boom for years. In this article, we take a look at which tourism-related podcasts could be exciting for you.
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Leadership and team performance in seasonal teams
Johanna Wiberg conducted qualitative in-depth interviews with employees from various seasonal teams in the tourism and leisure industry.
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Wild camping, legal adventure
In mid-April 2021, the start-up MyCabin launched its new booking platform for private and public overnight accommodation close to nature in the DACH region.
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Consumer behavior for online hotel bookings
In her Master's thesis, Elisa Neubauer investigated which factors influence the decision to book directly via a hotel's individual website or via a booking platform. To this end, she conducted a…
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Innsbruck to listen to
Podcasts are becoming increasingly popular. For this reason, Innsbruck Tourism has been offering the destination podcast "Wie wird man" since March 2020. Here, personalities from Innsbruck share…
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Lego instead of guests
As she hasn't been allowed to receive guests at the Biohotel Der Daberer in Dellach in the Gailtal valley for a long time, Marianne Daberer has taken up Lego without further ado.
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Tourism NEXT
Daniel Egger spoke to 53 Tyrolean and South Tyrolean tourism practitioners about the future of tourism. He summarized their answers in a book project that was published in March 2021.
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ITB Now 2021
ITB 2021 took place online for the second time, but this time in a much more elaborate setting.
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Be tactful
With its campaign, Lake Achensee is focusing on raising the awareness of its guests.
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Generationally differentiated risk perception in family businesses
Martin Tusch investigated how generational differences influence the perception of risk in family businesses in Tyrol. Among other things, he applied the theory of socio-emotional value including the…
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Organic as positioning?
There are currently 6 organic hotels in Tyrol, including the Bio-Wellnesshotel Holzleiten in Obsteig. Simon Wilhelm tells us why the hotel switched to 100% organic over 10 years ago, what this means…
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ÖW Global Talk: Restart Tourism?
The first ÖW Global Talk in 2021 dealt with these questions: What is the appetite for Austria as a travel destination? When can guests from local and distant markets be expected? Which factors play…
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How do Tyrolean TVBs communicate during the Covid-19 crisis?
As part of a research project, MCI Tourism took a closer look at the communication of the 34 Tyrolean tourism associations. All Instagram posts during the lockdown were examined.
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Entrepreneurial ecosystems in smart cities for tourism development
Studies in the field of smart city development show that they attract more people from the surrounding areas as well as an increasing number of tourists. While many smart tourism concepts…
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Employer branding in the family-run hotel industry
This master's thesis focuses on the expectations of Generation X, Y and Z in terms of work content, values, career opportunities and employer attractiveness - key factors in the competition for…
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Prepared for what lies ahead in tourism

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