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The production of artificial snow and its impact on climate change
Artificial snowmaking is standard in many ski resorts - but when is it a sensible way to adapt to climate change and when is it more of a risk? The study sheds light on the opportunities and…
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Strategies of small ski areas to ensure their future viability
A comparative analysis of governance structures and their impact on the competitiveness of small ski resorts. This study shows how they respond to the challenges with innovation, clear positioning…
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Emotions at the heart of long-distance hiking
A qualitative and quantitative analysis of the interplay of expectation, motivation and attitude in long-distance hiking. The study sheds light on the diverse motives of long-distance hikers - from…
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Ski touring in the Alps: between risk and safety
How ski tourers take or avoid risks - an analysis for more safety in the Alps.
News
Sports tourism as a competitive advantage: How destinations can score points with unique experiences
Sports tourism offers destinations great opportunities to position themselves in global competition. The study shows which factors really count for sports-oriented guests - from atmosphere and…
News
Employee satisfaction in Tyrolean DMOs
A Tyrol-wide study on employee retention at company and destination level (2022)
News
Inclusive tourism as an opportunity for digital offer & destination development
The research project is investigating how digital solutions can strengthen accessible tourism in the Alpine region. The aim is to close inclusive service chains, better reach target groups such as…
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NoLimits Tirol - lighthouse project in the field of digitalization
The lighthouse project funded by the state of Tyrol combines regional knowledge, modern technologies and different perspectives to provide people with disabilities with reliable and up-to-date…
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GATE - Granting Accessible Tourism for Everyone
GATE pursues the goal of sustainably expanding inclusive tourism in the Alpine region - accessible to all, on site and digitally. The cross-border project between Italy and Austria has developed…
News
Generational differences in family-run medium-sized hotels
This study shows how generations X, Y and Z differ in family-run hotels: in their work ethic, their expectations and what is important to them on the job. The results help to better understand…
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Hiking tourism: How on-site information and hiking motifs promote precautionary behavior
Hiking is considered a gentle nature experience - but misjudgements can be dangerous. The study shows how personal hiking motives and on-site information influence risk awareness - and gives tourism…
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The role of Alpine Summer Parks in the development of ski destinations
Alpine Summer Parks are seen as a promising way to make ski destinations fit for the future. The qualitative study shows how summer offers can help to reach new target groups, create year-round jobs…
News
ReMoDe
Resilience of destinations in the Alps and the Caucasus
News
European Tourism Sustainablity Monitoring (ETSM) 2030
The project, funded by the EU for three years (2023-2026) as part of the COSME call, aims to establish a network of tourism SMEs to improve sustainability monitoring through the joint development and…
News
Internal and external company succession in tourism
The study shows how important early planning, open communication and clear structures are for successful business succession in family-run hotels. Trust, shared values and targeted external support…
News
Visitor survey Alpenzoo Innsbruck
Initial situation & objectives Zoos play an important role as tourist attractions worldwide, combining education, recreation, research and species conservation. In doing so, zoos must bridge the…
News
Low participation of SMEs in social media
Despite the enormous reach of social media, small and medium-sized enterprises (SMEs) are still reluctant to use these channels. This qualitative study shows how individual attitudes, structural…
News
Organizational learning and sustainable tourism
The digital transformation offers great opportunities for sustainable development in tourism. This study shows how tourism organizations can build, share and implement knowledge through targeted…
News
Challenges of digitization for small and medium-sized enterprises (SMEs)
Why do many SMEs struggle with digitalization - and what are the real benefits? This study shows: The use of modern IT, digital know-how in the team and a clear strategy promote digital development.…
News
Stakeholder reactions on the web
Identification of online user discourse triggered by reactions from stakeholders of a destination. This study shows that such reactions not only trigger tourism discussions, but also trigger social…
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