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About us
F.acT, the Center for Tourism, Research and Media F.acT is carried out in cooperation between MCI | The Entrepreneurial School® and the University of Innsbruck and aims to ensure the transfer of…
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Risk perception in small and medium-sized family businesses in the hospitality industry
Abstract of the study Purpose: The vulnerability of the tourism industry to a variety of risks - including family-related, SME-specific, strategic, tourism-specific and external factors -…
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Der Stern - Sustainable family hotel & inn since 1509
The Stern in Obsteig has been family-run for over 500 years - and continues to develop with a great deal of foresight, making it fit for generations and the future.
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Mega-Events Only?
Summary of this study The support of local residents has become a critical success factor in bidding for and hosting sports events. While the impact of large-scale events on community support…
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Moving to rail - How can tourism destinations increase the market share of rail travel?
A discrete choice experiment: How can sustainable travel be made more attractive? This study shows: Good mobility options at the destination increase the chance that guests will travel by train - and…
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netzvitamine INFOGRAPHIC25
Since 2013, the team at netzvitamine GmbH from Sonthofen/ Allgäu and Hamburg has been highlighting the most important trends and developments in tourism every spring with its netzvitamineINFOGRAPHIC…
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AAC - Alpine Awareness Camps
ALPINE AWARENESS CAMPS is a cross-border Interreg project which, with the Awareness Camps, is developing and testing a new offer in the field of sustainable, digitally-supported tourism in the…
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Digital theme trails
Austria's hiking trails: Innovation through digital themed trails With around 64,000 kilometers of well-maintained hiking and mountain trails, Austria is one of the leaders in hiking tourism.…
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Smart Data Management
Strengthening agriculture and tourism through digitalization and cooperation Close cooperation between agriculture and tourism opens up new ways to increase competitiveness, minimize potential…
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Digitalization and climate-friendly local mobility
Digitally mobile - active on site The project, funded by the state of Tyrol, is investigating how digital communication can promote climate-friendly mobility locally. The aim is to reduce…
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The production of artificial snow and its impact on climate change
Artificial snowmaking is standard in many ski resorts - but when is it a sensible way to adapt to climate change and when is it more of a risk? The study sheds light on the opportunities and…
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Strategies of small ski areas to ensure their future viability
A comparative analysis of governance structures and their impact on the competitiveness of small ski resorts. This study shows how they respond to the challenges with innovation, clear positioning…
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Emotions at the heart of long-distance hiking
A qualitative and quantitative analysis of the interplay of expectation, motivation and attitude in long-distance hiking. The study sheds light on the diverse motives of long-distance hikers - from…
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Ski touring in the Alps: between risk and safety
How ski tourers take or avoid risks - an analysis for more safety in the Alps.
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Sports tourism as a competitive advantage: How destinations can score points with unique experiences
Sports tourism offers destinations great opportunities to position themselves in global competition. The study shows which factors really count for sports-oriented guests - from atmosphere and…
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Employee satisfaction in Tyrolean DMOs
A Tyrol-wide study on employee retention at company and destination level (2022)
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Inclusive tourism as an opportunity for digital offer & destination development
The research project is investigating how digital solutions can strengthen accessible tourism in the Alpine region. The aim is to close inclusive service chains, better reach target groups such as…
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NoLimits Tirol - lighthouse project in the field of digitalization
The lighthouse project funded by the state of Tyrol combines regional knowledge, modern technologies and different perspectives to provide people with disabilities with reliable and up-to-date…
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GATE - Granting Accessible Tourism for Everyone
GATE pursues the goal of sustainably expanding inclusive tourism in the Alpine region - accessible to all, on site and digitally. The cross-border project between Italy and Austria has developed…
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Generational differences in family-run medium-sized hotels
This study shows how generations X, Y and Z differ in family-run hotels: in their work ethic, their expectations and what is important to them on the job. The results help to better understand…
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