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Tirol Werbung's strategies for sustainable transformation

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Generation Y's perception of family-run hotels

Family-run hotels score points with Generation Y for their authenticity, trust and genuine hospitality. Small structures, a personal atmosphere and regional ties are in tune with the spirit of the…

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The impact of climate change on mountain tourism

Climate change poses new challenges for mountain tourism: The winter season in particular is suffering, while the consequences for the summer are still showing different effects. This comprehensive…

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Ski touring on pistes: a new trend

Ski touring is booming - this study shows why more and more winter sports enthusiasts are taking to the groomed slopes and what destinations can learn from this.

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Ötztal mobility strategy: Sustainable destination development

How can a tourism region reduce traffic and ensure mobility at the same time? Destination Manager Christoph Rauch provides insights into the Ötztal 2030 mobility strategy - with clear goals, initial…

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Circular Hub Tyrol

Measure of the Tyrolean Sustainability and Climate Strategy 2030

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Organoid: From nature to the wall

A journey through wonderful natural worlds with Organoid®

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ASTER: More sustainable design of outdoor textiles

More sustainable design of outdoor textiles and equipment made from plastics

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Accessibility in the Kaunertal

Barrier-free tourism since the 1980s: Dietmar Walser explains how the Kaunertal became a model region for inclusion in the Alps - with wide paths, barrier-free viewpoints and a clear goal: vacations…

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Climate risks of tourism in Europe: need for action to reduce emissions

Tourism in Europe is under double pressure: it is both heavily affected by climate change and is itself a driver of emissions. This study shows where the risks lie, what research gaps there are - and…

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Nudging guests to reduce energy consumption

How can hotels encourage their guests to be more environmentally friendly? This study shows that small nudges - so-called "nudging" - can make a big difference: When businesses save energy…

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Climate change & demographics: scenarios for ski tourism in Austria

What does the future hold for ski tourism in Austria? This study shows that not only climate change, but also demographic change will shape the future of winter tourism - with major challenges, but…

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Tirol Tourist Board trend radar

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Trend research & Future Lab at Tirol Werbung

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Sustainability strategy Boutiquehotel Stadthalle Wien

Michaela Reitterer: Managing Director and owner of the Stadthalle boutique hotel in Vienna

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CASABLANCA hotelsoftware

How smart solutions can revolutionize hotel operations

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Mobility in tourism

How can we respond to the challenges in rural areas?

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Travel behavior on vacation: mobility on site

A study from the Austrian Alps shows which factors really influence holidaymakers' choice of transport - and why travel time is often more important than price. The findings provide valuable impetus…

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Technology to support people with visual impairments - An analysis of Hong Kong as a destination

This study shows how digital tools can improve the accessibility of urban attractions for visually impaired people. The focus: young visitors to Hong Kong - their experiences, hurdles and the…

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Concerns of people with disabilities in leisure activities - Experiences of people with disabilities along the entire service chain

This study shows how people with disabilities experience travel - and where there are still barriers. From insufficient information and a lack of feedback options to structural hurdles: The results…

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Prepared for what lies ahead in tourism