Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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European Tourism Sustainablity Monitoring (ETSM) 2030
The project, funded by the EU for three years (2023-2026) as part of the COSME call, aims to establish a network of tourism SMEs to improve sustainability monitoring through the joint development and…
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Internal and external company succession in tourism
The study shows how important early planning, open communication and clear structures are for successful business succession in family-run hotels. Trust, shared values and targeted external support…
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Visitor survey Alpenzoo Innsbruck
Initial situation & objectives Zoos play an important role as tourist attractions worldwide, combining education, recreation, research and species conservation. In doing so, zoos must bridge the…
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Low participation of SMEs in social media
Despite the enormous reach of social media, small and medium-sized enterprises (SMEs) are still reluctant to use these channels. This qualitative study shows how individual attitudes, structural…
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Organizational learning and sustainable tourism
The digital transformation offers great opportunities for sustainable development in tourism. This study shows how tourism organizations can build, share and implement knowledge through targeted…
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Challenges of digitization for small and medium-sized enterprises (SMEs)
Why do many SMEs struggle with digitalization - and what are the real benefits? This study shows: The use of modern IT, digital know-how in the team and a clear strategy promote digital development.…
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Stakeholder reactions on the web
Identification of online user discourse triggered by reactions from stakeholders of a destination. This study shows that such reactions not only trigger tourism discussions, but also trigger social…
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Developing sustainable tourism
Investigating the drivers and barriers of social innovation in community model destinations: Social innovation is a key lever for sustainable tourism - but what conditions promote or inhibit it? This…
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Tourism meets agriculture
The highly dynamic nature of the tourism industry, which is reflected in the continuous development of trends, requires players in the tourism sector to continuously adapt and innovate. Thus,…
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Vacation on the farm
Farm accommodation is an important part of the Austrian tourism industry: around one in 30 tourist overnight stays in Austria takes place on a farm. Researchers from Graz and Innsbruck have now…
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Rethinking sustainable signage: the SONA concept
SONA is revolutionizing signage with a bio-based material made from Tyrolean hemp fibres. Managing Director Michael Walch explains how new standards are being set for ecological infrastructure with…
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The role of artificial intelligence for the future viability of the tourism industry
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Value creation through appreciation of tourism employees
This project deals with the constantly growing challenge in the tourism sector with regard to the recruitment and retention of skilled workers. Small and medium-sized enterprises (SMEs) in…
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The employee factor in family-run tourism businesses
A status quo survey of employer image using the example of the Tyrolean hotel and catering industry (2018-2019)
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Emotional work in the hotel industry
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Committed to the social participation of people with disabilities
How does barrier-free construction succeed in tourism - and why is it more than just a legal obligation? In this interview, architect Sandra Careccia provides exciting insights into her work as an…
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Tourism & the European Union
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Feasibility study - Innsbruck 2026 Olympics
At the end of the year, the state of Tyrol, the city of Innsbruck and the Austrian Olympic Committee (ÖOC) commissioned a feasibility study as the basis for a decision on a possible bid by…
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Control of piste ski tours Province of Tyrol Conflict regulation for outdoor sports
Visitor guidance through offers and dialogue as part of the "Mountain World Tyrol - Experience together" program
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The ÖZIV Provincial Association Tyrol
Advice, self-advocacy and commitment to greater inclusion: Managing Director Hannes Lichtner provides insights into the work of ÖZIV Tirol, talks about progress and challenges - and explains why real…

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Prepared for what lies ahead in tourism