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Mobility during your vacation: How do guests move around during their vacation in the Alps? For the first time, this study provides sound data on local mobility behavior - an important step towards…

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Sustainability in Generation Z

For her master's thesis, Kathrin John conducted an online survey and asked over 250 Generation Z people about their travel behavior and their attitudes towards sustainability.

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Uphill together

Review of the Gondola Slam 2022

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Perception of gastronomy professions in Valais

Labor shortage in the hotel and catering industry: How do students in Valais perceive the professions?

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Responsible Management Education

Responsible training for future changemakers

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Food waste in the hotel & catering industry

Food waste is produced every day not only in private households, but also in the catering and hotel industry. As an initiative to prevent food waste, United Against Waste aims to reduce this waste.

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Digital marketing in individual hotels

For her Master's thesis, Marie Meisinger analyzed hotel websites in the Black Forest and Tyrol.

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Gondola Slam 2022

Uphill together for a new work culture

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VanLife - Traveling with the VW Bus

VanLife gives the dusty camping image a new youthful touch. As part of a research project, Philipp Wegerer looked at the neo-campers.

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Tirol CleanUP Days

The regions of Innsbruck, Tiroler Lech Nature Park, Achensee and the Kitzbühel Alps with the Pillerseetal and St. Johann in Tirol are working together to make the #plasticfreepeaks vision a reality.

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Blockchains in tourism

There are numerous potential applications for blockchains in tourism. Prof. Dr. Horst Treiblmaier explains what blockchains are and how they are already being used successfully.

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Values of centralized family businesses as a source of longevity

The study shows that family businesses (ZFU) that have existed for over a century ensure their successful adaptability through the targeted balancing of innovative values and the preservation of the…

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Influencer marketing in alpine tourism

Opportunities and challenges for associations and hotels

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The relationship between employer image and employee engagement in family-run hotels

The study identifies working atmosphere, task attractiveness and pay as key drivers for the affective commitment of employees in family hotels.

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Sustainable Humans: A framework for applying the principles of sustainable human resources management in the event industry

The study shows how HR principles increase the well-being of event employees and sustainably reduce stress that is common in the industry.

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The influence of symbolic and instrumental attributes of employer image on perceived industry attractiveness

The study shows that employees and owners perceive the employer image of the hotel industry significantly differently, particularly with regard to job security and income opportunities.

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Sustainability at the MCI

Regina Obexer has headed the Center for Responsible Management & Social Impact since fall 2021.

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Digital marketing in Tyrolean hotels

For his master's thesis, Kai Bader conducted a quantitative online survey of over 200 hotels in Tyrol about their work in digital marketing.

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Ulysses Digital Student Competition

The Family Business Centre is organizing the first digital competition in 2023, in which students from all over Europe solve practical problems of local family businesses.

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Zuugle by "Train to the mountain"

With Zuugle, the "Bahn zum Berg" initiative aims to encourage more people in the German-speaking Alpine region to travel by train and bus for their mountain tours.

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Prepared for what lies ahead in tourism