Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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Social media in Tyrolean tourism associations
How does crisis communication via social media work in Tyrolean tourism associations? How important is social media monitoring in destination management?
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Pre-event marketing of trail running events: stories of people, places and experiences
This study analyzes how two trail running events in Innsbruck shape the alpine-urban destination image through their pre-communication via storytelling about their main components people, place and…
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Tourism and neurodiversity: A problematization and research agenda
This study sheds light on the lack of problematization of neurodiversity in tourism research and shows that tourism providers and governments have failed to define and implement the necessary…
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Reconceptualizing more-than-human sustainability: relationships with snow
This study sheds light on how the hidden, more-than-human relationships of waiting for, connecting with and thriving in snow break through capitalist modes of winter tourism operations and enable new…
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European Tourism Going Green
The European funding project "European Tourism Going Green (ETGG) 2030" supports 70 SMEs with sustainability certification. More than 250 participants took part in the "Green Tourism Conference" in…
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Generation Y's perception of family-run hotels
This study sheds light on the key characteristics of family-run hotels that appeal to Generation Y and how their appreciation of authenticity and hospitality opens up new potential in tourism.
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ClimDest
How can destinations calculate a comprehensive climate footprint and what strategies are there to reduce it?
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Circular Design Week 2023
In May 2023, the location agency organized the Circular Design Week in the bakery.
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Ski innovation 2023
Skinnovation combines a love of founding with a love of skiing. In March 2023, 500 Skinnovators and 40 speakers took part on 65 kilometers of slopes in two ski resorts.
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Interrelationships between landscapes, sports facilities and sports experiences in destinations
This study explores the perceived sports experiences of runners and climbers and reveals strong interrelationships between destination and sports spaces.
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Worcay
Travel to the most beautiful vacation regions without spending a lot of money
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Dynamic pricing for ski resorts
Originally driven by the COVID-19 pandemic, ecoplus Alpin developed a dynamic pricing model for the ski resorts in Lower Austria.
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Tourism and cultural landscape
Summary of the study In landscape research, there are different perspectives on how landscapes are viewed. This article focuses in particular on critical landscape research. This deals with…
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Circular Economy
How do we bring the circular economy to tourism?
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The future of tourism
What could our industry look like in 2050?
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MCI Tourism Destination Partner Schladming-Dachstein
Every year, the MCI Tourism team visits the destination partner for its strategy meeting. This year, it took place in Styria for the first time.
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"Work it, work it non-stop" - The unconscious application of the "Five Ways to Wellbeing" by employees in the event industry
This study shows that event employees subconsciously maintain their mental wellbeing outside of work, highlighting the need for conscious action and employer initiatives in the workplace.
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Mobility on site
How can guests explore their vacation destination in the most climate-friendly and comfortable way possible? Brigitte Hainzer talks about the challenges, opportunities and concrete approaches for…
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Car-free travel to Tyrol - is that possible?
Brigitte Hainzer talks about the opportunities and challenges of a car-free journey to Tyrol - and shows which measures, information and offers can convince guests to travel in an environmentally…
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Destination Employer Branding
A practical project between MCI & the Paznaun-Ischgl CREW

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Prepared for what lies ahead in tourism