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Car-free travel to Tyrol - is that possible?

Brigitte Hainzer talks about the opportunities and challenges of a car-free journey to Tyrol - and shows which measures, information and offers can convince guests to travel in an environmentally…

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Destination Employer Branding

A practical project between MCI & the Paznaun-Ischgl CREW

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Sustainable skiing

For his master's thesis, Alexander Ziwes surveyed a total of 340 people about their perception of the sustainability of skiing, including 162 locals and 178 guests.

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Tandem tour in tourism

For her master's thesis, Anna Hörl investigated the opportunities and challenges of tandem management. To this end, she conducted guided interviews with hoteliers and experts.

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Meaningful and unforgettable vacations on the Alm

At the International Workshop on Agritourism 2022, Monica Nadegger, Birgit Bosio and Christoph Engl presented the School of the Alpine Pasture as best practice for a successful combination of…

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Conflict potential, possibilities, dangers when ski touring on the slopes

Ski touring on the slopes is booming - but the trend not only brings opportunities, but also conflicts and unanswered questions about infrastructure, safety and fairness. This study sheds light on…

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Shortage of skilled workers in rural tourism regions

This study sheds light on why it is difficult to attract new employees in the tourism industry. Employers and employees in northern Italy were surveyed. The results show: In addition to the image of…

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Travel behavior within destinations

Mobility during your vacation: How do guests move around during their vacation in the Alps? For the first time, this study provides sound data on local mobility behavior - an important step towards…

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Sustainability in Generation Z

For her master's thesis, Kathrin John conducted an online survey and asked over 250 Generation Z people about their travel behavior and their attitudes towards sustainability.

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Uphill together

Review of the Gondola Slam 2022

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Perception of gastronomy professions in Valais

Labor shortage in the hotel and catering industry: How do students in Valais perceive the professions?

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Responsible Management Education

Responsible training for future changemakers

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Food waste in the hotel & catering industry

Food waste is produced every day not only in private households, but also in the catering and hotel industry. As an initiative to prevent food waste, United Against Waste aims to reduce this waste.

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Digital marketing in individual hotels

For her Master's thesis, Marie Meisinger analyzed hotel websites in the Black Forest and Tyrol.

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Gondola Slam 2022

Uphill together for a new work culture

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VanLife - Traveling with the VW Bus

VanLife gives the dusty camping image a new youthful touch. As part of a research project, Philipp Wegerer looked at the neo-campers.

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Tirol CleanUP Days

The regions of Innsbruck, Tiroler Lech Nature Park, Achensee and the Kitzbühel Alps with the Pillerseetal and St. Johann in Tirol are working together to make the #plasticfreepeaks vision a reality.

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Blockchains in tourism

There are numerous potential applications for blockchains in tourism. Prof. Dr. Horst Treiblmaier explains what blockchains are and how they are already being used successfully.

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Influencer marketing in alpine tourism

Opportunities and challenges for associations and hotels

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The relationship between employer image and employee engagement in family-run hotels

The study identifies working atmosphere, task attractiveness and pay as key drivers for the affective commitment of employees in family hotels.

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Prepared for what lies ahead in tourism