Glossary

Peer to peer (P2P) refers to communication between equals in a computer network. This means that all computers in the network have equal rights and can both use and provide services. P2P networks have become known primarily through file sharing (e.g. for music), which takes place in the legal gray area.

Source: WKO, 2024
https://www.wko.at/oe/tourismus-freizeitwirtschaft/digitalunterwegs-lang.pdf

People with disabilities include people who have long-term physical, mental, sensory or learning impairments. These impairments can make it difficult to participate in social life. A disability exists if the impairment lasts longer than 6 months. The Social Ministry Service offers a wide range of support and is committed to equality and accessibility in order to promote participation in the labor market and in social life.

Source: Ministry of Social Affairs Service, 2025, https://www.sozialministeriumservice.gv.at/Glossar/Glossar.de.html

The deaf community, which comprises around 10,000 people in Austria, defines itself through sign language as well as common interests, values and traditions. Deaf people are only handicapped in one respect: in communicating with hearing people who do not speak their language, sign language.

Source: Ministry of Social Affairs Service, 2025, https://www.sozialministeriumservice.gv.at/Glossar/Glossar.de.html

Performance marketing is the use of online marketing tools with the aim of achieving a measurable response from users. For example via WhatsApp or Facebook. It therefore corresponds to direct marketing in interactive media.

Source: WKO, 2024
https://www.wko.at/oe/tourismus-freizeitwirtschaft/digitalunterwegs-lang.pdf

A German word for pinkwashing would be Schönfärberei. The connection to the LGBTQI* movement is established through the pink part of the word. It describes a marketing strategy of people, institutions, companies or even states that want to appear modern, progressive and enlightened. Their ostensibly tolerant attitude towards the queer community conceals actions that run counter to this. In short: pinkwashing is a marketing lie.

In the summer of 2021, pinkwashing was replaced by the term rainbowwashing. During the European Men's Football Championship, numerous companies adorned themselves with rainbow colors for a short time. This was to be seen as an act of solidarity against the Hungarian government's homophobic legislation and the ban by the Union of European Football Associations (UEFA) on lighting up Munich's Allianz Arena in the colors of the rainbow during the match between Germany and Hungary. The term rainbowwashing is used to cast doubt on whether there is actually support for solidarity in the respective corporate culture.

Source: Friedrich Ebert Foundation, 2025, https://www.fes.de/wissen/gender-glossar

The platform economy is a form of economy in which online platforms form the basis for the exchange of resources and the mediation of business relationships. They control the provision of goods and services and thus access to the market. The best-known examples include companies such as Airbnb or Uber, which do not own any real estate or vehicles themselves, but are increasingly becoming global players that determine the market.

Source: Zukunftsinstitut, 2024
https://www.zukunftsinstitut.de/zukunftsthemen/megatrend-glossar/konnektivitaet-glossar

Our hyper-connected world with its high level of complexity and constant surprises requires playfulness - a playful way of thinking and acting. Open-ended, explorative experimentation, trial-and-error and the understanding of failure as feedback make up the playful approach through which we learn complex things as children. This playfulness needs to be reactivated in all areas of adult life.

Source: Zukunftsinstitut, 2024
https://www.zukunftsinstitut.de/zukunftsthemen/megatrend-glossar/konnektivitaet-glossar

If a person does not have enough money to adequately cover it´s expenses for living, it is considered poor. Poverty in old age is particularly critical because, as people get older, those affected have fewer and fewer opportunities to escape themselves from financial hardship on their own. This is often gender related as, on average, women in Germany receive 46% less pension fund than men.

The problem is that women often lack independent retirement provisions. Even at a higher age, women often dependent on alimony payments from their husbands. Their pension funds make up the majority of the household income and compensate for the women's insufficient retirenmental income. Single parents, on the other hand, are disproportionately affected by poverty in old age. Due to the manifold possible constellations, the issue of poverty at a higher age is very complex.

Source: Friedrich Ebert Stiftung, 2025, https://www.fes.de/wissen/gender-glossar 

Predictive analytics describes the data-based evaluation and prediction of user behavior using self-learning algorithms. Advances in the field of artificial intelligence (AI), particularly with regard to semantic evaluations and metadata analyses, will help to derive even more precise statements from data in the future.

Source: Zukunftsinstitut, 2024
https://www.zukunftsinstitut.de/zukunftsthemen/megatrend-glossar/konnektivitaet-glossar

Privacy by default is the standard implementation of data protection-friendly default settings/preconfigurations.

Source: WKO, 2024
https://www.wko.at/oe/tourismus-freizeitwirtschaft/digitalunterwegs-lang.pdf

Privacy by design means that data protection-friendly precautions are already included in the technical solutions.

Source: WKO, 2024
https:// www.wko.at/oe/tourismus-freizeitwirtschaft/digitalunterwegs-lang.pdf

The "Privatvermieter Verband Tirol" - formerly "Landesverband der Privatzimmer- und Ferienwohnungsvermieter Tirols" -, whose activities are non-partisan and non-profit, aims to organize all private rooms and vacation apartment landlords and their supporters in the province of Tyrol to jointly represent their interests.

Source: Private Landlords Association Tyrol, 2024
https://www.alpine-gastgeber.at/de/verband/interessens-vertretung