Glossary

The Tyrol Tourism Board (TTB) is the most important body for Tirol Werbung. The main objective is to create synergies between Tirol Werbung and the Federation of Tyrolean Tourism Associations, making the best possible use of resources, and the TTB also has three committees for marketing, controlling and structure, each of which is responsible for specific areas in which the further development of tourism is promoted. The joint coordination of marketing strategies is a central function.

Source: Tirol Tourist Board, 2024
https:// www.tirolwerbung.at/en/company/structure-and-committees

Tirol Werbung GmbH is part of the Lebensraum Tirol Holding GmbH group of companies, which also includes Standortagentur Tirol GmbH and Agrarmarketing Tirol GmbH. As part of the holding company, we are responsible for state-wide tourism marketing, among other things. In doing so, we are guided by the thematic strategy for the Tirol brand: How does Tirol speak, what stories are told? We design the communication and thus promote a longing for the land in the mountains. In doing so, we focus on economic, ecological and social sustainability. Around 100 employees at Tirol Werbung are dedicated to this task. They make the state tourism organization a competent point of contact: Together with the 34 tourism associations in the state and with the support of numerous external stakeholders, we offer services for target markets and for partners in the tourism industry.

Source: Tirol Tourist Board, 2024
https://www.tirolwerbung.at/unternehmen

A touchpoint is a point of contact between a company and a potential or existing customer. In marketing, the term "customer touchpoints" is often used in this context. When the contact in question takes place is largely flexible. Touchpoints can therefore be used to refer to customer contact before, during and after the purchase.

Source: DIM German Institute for Marketing, 2024
https://www.marketinginstitut.biz/blog/touchpoints/

Another revealing indicator is the so-called tourism intensity. To calculate this indicator, the number of arrivals or overnight stays in a region is set in relation to the number of people living there. It thus provides an estimate of the tourism potential. Tourism intensity serves as an indicator of the relative importance of tourism for a region. It is generally a better indicator of the economic importance of tourism in a region than the absolute number of overnight stays. With regard to the sustainability of tourism, it is also an indicator of the potential impacts it may have.

Source: Eurostat, 2010
https://ec.europa.eu/eurostat/documents/3217494/5725865/KS-HA-10-001-11-DE.PDF.pdf/9baf973e-0f9c-48e9-9c34-869a6afbfd70?t=1414775809000

Old becomes new: old, worn-out furniture and bathrooms can be brought up to a contemporary standard using innovative methods and by combining new materials. Outdated furnishings are not thrown away, but can be given a new function and a new look in the room or business.

Source: Agentur fundus GmbH, 2017
https://research.mci.edu/phocadownload/Familienunternehmen/Presse/2017/06_Juni/Tourismus_Upcycling.pdf

A tourism mission statement or a tourism concept is a basic concept for the further development of tourism by a political body (country, region, municipality) or a destination (region, town, resort), which has a public character (e.g. through the participation of those affected, official act, publication), is based on a situation analysis and contains objectives (normative and/or strategic) and measures/strategies.

Source: Bieger, T., & Beritelli, P. (2013). Management of Destinations (8th edition). Oldenburg Wissenschaftsverlag

The term tourism organization stands for the structural and procedural organizational systems (including information and control systems) of the destination company. This organization includes clear regulations on how the cooperative tasks in tourism (local planning, offer coordination, etc.) are to be managed and how the various local stakeholders (municipal authorities, associations, tourism entrepreneurs, etc.) are to work together.

Source: Bieger, T., & Beritelli, P. (2013). Management of destinations (8th edition). Oldenbourg Wissenschaftsverlag

TourMIS ("Tourist Marketing Information System") provides market research information and decision support functions for tourism management. Since 2000, this initiative has provided the tourism industry with mostly free access to the overall data and functions of TourMIS (registration is required).

TourMIS is open to all authorized tourism organizations, societies, tourism consultants, companies, tourism training centers, interest groups, etc. in Austria and abroad. By covering the maintenance costs, a consortium of the most important initiators of market research projects in Austria and Europe guarantee the continuous updating of the comprehensive database.

The program modules contained in the method base are developed according to the specific requirements of tourism managers at the Department of Tourism and Service Management at the Modul University Vienna under the direction of Prof. Dr. Karl Wöber.

The development of TourMIS is financially supported by the Austrian National Tourist Office and the European Travel Commission.

Source: Austrian National Tourist Office, 2024
https://www.tourmis.info/index_e.html

Traffic is the term used to describe access to a website or mobile app. In a broader sense, it describes the entirety of the data transmitted in a computer network.

Source: German Association for Information Technology, Telecommunications and New Media (ed.) (2020). Digital Analytics & Optimization - efficiently designing and optimizing digital user experiences. Berlin: bitkom.

Trans means that a person does not identify with the gender assigned at birth. An example of trans: At birth, a child is assigned the female gender, but the person identifies as male, meaning the person is a trans man.

Source: No to racism, 2022, https://www.notoracism.ch/glossar

"The tourism services produced by companies in the tourism industry are not always offered directly to the end consumer, the traveler. Package tours or partial tourism services are often sold via an "intermediary". The best-known form of this intermediary or distribution channel is travel agencies. They sell the respective tourism service to the end consumer/tourist on behalf of the producer/manufacturer. In tourism terminology, this is referred to as an "intermediary service" and the corresponding companies as travel agents. - In addition, other institutions also broker tourism services, such as travel clubs and associations, tourist offices, travel agencies of companies, etc.".

Source: Freyer, W. (2001). Tourismus Einführung in die Fremdenverkehrsökonomie (7th edition). Munich: Oldenbourg Wissenschaftsverlag

The Travel and Tourism Research Association (TTRA) is the premier organization for high-quality research, analysis and marketing standards in tourism.

With over 50 years of experience, it is the first port of call for fact-based, global travel and tourism data and analysis.

Source: TTRA, 2024
https://ttra.com/about-ttra/about/

The travel balance, which is compiled on a quarterly basis on behalf of the OeNB, compares the expenditure of domestic residents on trips abroad with the receipts of domestic travelers from abroad. The most important breakdown is the separate presentation of expenditure according to business and private reasons. The travel concept on which the calculation is based goes beyond the tourism concept by taking into account the expenditure of all travelers who also cross borders for non-tourist reasons. This includes expenditure in the course of regular shopping trips by residents living close to the border, commuters, seasonal workers and students. All expenditure by day and transit travelers is also recorded. As this is a hybrid statistic, no direct surveys of travelers are carried out, but relevant tourism and travel statistics are merged into an overall system.

Source: Statistics Austria, 2023
https://www.statistik.at/statistiken/tourismus-und-verkehr/tourismus/reiseverkehrsbilanz

A trend is a change in markets and society that can be observed and is expected to continue for at least the next few years. Trends have an impact on consumer behavior, so it is not surprising that companies are interested in identifying and interpreting trends. To do this, they use trend research, which attempts to anticipate social or technological developments that could affect consumer behavior with a time horizon of up to ten years.

Source: Horx, M. (2011). The megatrend principle: how the world of tomorrow is emerging. Munich: DVA.
https://lehrbuch-psychologie.springer.com/sites/default/files/atoms/files/370290_1_de_webexkurs_trends_und_trendforschung.pdf

The Tyrolean Provincial Statistics is a department of the Spatial Planning and Statistics Division, and our range of data (see below, "Further information") provides you with an overview of the development of our province in recent years. The most important data at federal state level are presented in clearly arranged tables. In addition, we offer you various downloads, which you will find at the bottom of each page. On the Publications page you will find our current range of statistical brochures. You can download the state statistics database catalog on the SITRO page (PDF format).

Source: Province of Tyrol, 2024
https://www.tirol.gv.at/statistik-budget/statistik/

The Tyrolean Tourism Association - TTV for short - is a voluntary interest group for all Tyroleans working in tourism and living from tourism, for local institutions, clubs and associations who feel committed to the well-being of Tyrolean tourism. It is the task of the TTV to point out grievances and undesirable developments in tourism and to introduce them into the political discussion. The TTV is the platform for coordinated lobbying and is active at provincial, federal and EU level. Today, the TTV is represented with one or more votes in all important tourism committees in the province.

Source: Tyrolean Tourism Association, 2024
http://www.ttv-tourismus.at