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Tourism policy in difficult times
How are Europe's tourism organizations responding to the pandemic, climate crisis and economic turmoil? The study shows which sustainability-oriented measures are actually being implemented - and how…
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Sports destinations from a mountain hiking perspective
What makes a hiking destination really attractive? This study shows how nature, emotions, sustainability and hospitality shape the loyalty of hikers to a region.
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How hotel guests can be motivated to do their bit to save energy
The study shows how hotels can effectively motivate their guests to help save energy - and which communication strategies work particularly well.
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Co-branding & employer branding
For her Master's thesis, Laura Maria Huber conducted both qualitative interviews and an online survey in the context of Area 47.
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Smart Data Management
Cooperation between agriculture and tourism offers an important opportunity to increase competitiveness and avoid conflicts. In addition, cooperation offers the opportunity to improve the quality…
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Climate change and the sense of responsibility of the Winter Olympics
As the world breaks the 1.5°C barrier for the first time, the question of the future of the Winter Olympics arises. This study analyzes which venues can withstand climate change in the long term -…
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The sustainability mindset and sense of responsibility of young travelers
How sustainable is Generation Z? This study shows how social influences, the media and the coronavirus pandemic are shaping the environmental awareness of young travelers - and how strongly they are…
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Sensory design for events
As part of her Master's thesis, Johanna Bolter interviewed 24 visitors to four different events about their sensory experiences on site.
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Artificial intelligence in family-run tourism companies
This conceptual paper explores the profound impact of Artificial Intelligence on family-run tourism businesses and the challenges and opportunities it presents.
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Through Europe with RailOn
Environmentally conscious, comfortable and safe travel - the start-up railOn offers package tours by train. CEO Gregor Wechner explains what this means.
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Legal & wild camping with Nomady
At Nomady you will find the most beautiful places in nature for your next camping adventure. Over 1500 campsites in Switzerland, Italy, Germany and Austria are waiting to be discovered.
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Commitment in family-run hotel businesses
For her Master's thesis, Christina Walter surveyed employees in family-run hotel businesses about their emotional attachment to the company using an online questionnaire.
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The impact of doping scandals on spectator satisfaction at major sporting events
Although the revelation of the doping scandal was cited as a negative low point ("lowlight"), the incident did not affect overall satisfaction or the intention of visitors to recommend the major…
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Artificial intelligence in tourism
How can AI be used responsibly?
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Social media, mental health and equestrian events
This study reveals the negative psychological impact of social media on female amateur riders, resulting from pressure for perfection, constant comparison and distorted online portrayals, requiring…
News
Risk perception of SMEs: strategic, family-related & external risks
This study closes a gap in research on the risk perception of German SMEs. It identifies five dominant risk types, classifies all profiles into eight ideal types and shows how factors such as the…
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Alpine Impact Days
The second edition of the Alpine Impact Days will take place in October 2024. Lena Obermair from Impact Hub Tirol explains why these are also exciting for tourism professionals.
News
Enricher Hubs Kick-off
Since January 2024, MCI Tourism has been part of an Erasmus+ and Ulysseus satellite project. The aim of this project, led by the Finnish University of Haaga-Helia, is to promote the twin transition…
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VCÖ Mobility Award 2023
As an NGO for mobility in Austria, the VCÖ was looking for best practices for climate-friendly mobility and awarded the VCÖ Mobility Prize 2023.
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