Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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445 results:

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Attitudes are not set in stone. Existential crises change the irritation of the residents.
The COVID-19 pandemic has shown that the population's attitude towards tourism is changeable. The article sheds light on how attitudes change in times of crisis, identifies different types of…
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Accelerating innovation in tourism
Tourism innovation is increasingly being created in collaboration with users. The article shows how living labs as open, community-oriented innovation spaces can help to solve complex challenges in…
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Online user discourse through the reaction of a destination's stakeholders
Abstract of this study: Previous research has recognized the importance of stakeholders in destination branding. However, there is a lack of studies investigating what specific online user…
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The role of sporting events in destination development
Summary of this study: The link between sport and tourism has been widely researched. In this context, many studies have focused on sporting events and have found that sporting events offer a…
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Tourist mobility in Tyrol
Tirol Werbung's strategies for sustainable transformation
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Generation Y's perception of family-run hotels
Family-run hotels score points with Generation Y for their authenticity, trust and genuine hospitality. Small structures, a personal atmosphere and regional ties are in tune with the spirit of the…
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The impact of climate change on mountain tourism
Climate change poses new challenges for mountain tourism: The winter season in particular is suffering, while the consequences for the summer are still showing different effects. This comprehensive…
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Ski touring on pistes: a new trend
Ski touring is booming - this study shows why more and more winter sports enthusiasts are taking to the groomed slopes and what destinations can learn from this.
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Ötztal mobility strategy: Sustainable destination development
How can a tourism region reduce traffic and ensure mobility at the same time? Destination Manager Christoph Rauch provides insights into the Ötztal 2030 mobility strategy - with clear goals, initial…
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Circular Hub Tyrol
Measure of the Tyrolean Sustainability and Climate Strategy 2030
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Organoid: From nature to the wall
A journey through wonderful natural worlds with Organoid®
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ASTER: More sustainable design of outdoor textiles
More sustainable design of outdoor textiles and equipment made from plastics
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Accessibility in the Kaunertal
Barrier-free tourism since the 1980s: Dietmar Walser explains how the Kaunertal became a model region for inclusion in the Alps - with wide paths, barrier-free viewpoints and a clear goal: vacations…
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Climate risks of tourism in Europe: need for action to reduce emissions
Tourism in Europe is under double pressure: it is both heavily affected by climate change and is itself a driver of emissions. This study shows where the risks lie, what research gaps there are - and…
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Nudging guests to reduce energy consumption
How can hotels encourage their guests to be more environmentally friendly? This study shows that small nudges - so-called "nudging" - can make a big difference: When businesses save energy…
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Climate change & demographics: scenarios for ski tourism in Austria
What does the future hold for ski tourism in Austria? This study shows that not only climate change, but also demographic change will shape the future of winter tourism - with major challenges, but…
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Tirol Tourist Board trend radar
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Trend research & Future Lab at Tirol Werbung
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Sustainability strategy Boutiquehotel Stadthalle Wien
Michaela Reitterer: Managing Director and owner of the Stadthalle boutique hotel in Vienna
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CASABLANCA hotelsoftware
How smart solutions can revolutionize hotel operations

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Prepared for what lies ahead in tourism