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Calling sustainability by its name - green communication from ski resorts
A recent study by the University of St. Gallen and the University of Applied Sciences Graubünden deals with the question of whether and how ski resorts should communicate their sustainability efforts.
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Megatrends
Megatrends are world-changing signposts and a kind of method that helps to present the current, highly complex and diverse dynamics of change in society in the 21st century in an understandable and…
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Future viability of scientific congresses
Dorothea Boltenhagen interviewed both participants and hosts of various congresses.
News
Causes of the shortage of skilled workers in the rural hotel industry
This study sheds light on the factors influencing the shortage of skilled workers in the rural hotel industry by comparing the different perspectives of employees and employers.
News
The power of emotions on social media
Franziska Thurner examined the emotional reaction to an almost identical social media post from two independent test groups with a total of 387 participants.
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Retention of seasonal workers
As part of her Master's thesis, Alina Gasselich surveyed over 200 snow sports instructors on the factors influencing seasonal loyalty at ski schools.
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Enricher Hubs Ulysseus
The main objective of the Enrich Hubs project is to promote the double transition and foster the recovery of the European tourism industry by identifying the skills and competencies gaps between…
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Pathways to connectedness: An analysis of the synergy between organizational and destination connectedness
This study sheds light on the attachment of employees in DMOs to their organization and the destination, which has received little attention to date.
News
Increasing the attractiveness of alpine zoos
Every year, MCI Tourism holds a course on "Service Design in Tourism". In 2023, this was implemented with the Alpenzoo and Assling Wildlife Park as practical partners.
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Training simulator with VR glasses
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DGT 2023
From November 23-25, 2023, the DGT Annual Conference took place at MCI Tourism for the 3rd time after 2003 and 2011. Almost 100 participants exchanged views on current topics in tourism science.
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Airbnb in Tyrol
How important is the leading sharing platform Airbnb in Tyrol?
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Crowding & visitor satisfaction
As part of her Master's thesis, Carolin Scharfenstein surveyed over 300 visitors to the Hohe Tauern National Park about their perception of crowding.
News
Podcasts in destination marketing
Marisa Loderer surveyed over 400 people on the influence of a destination podcast on the perceived destination image and their travel intentions.
News
Social media in Tyrolean tourism associations
How does crisis communication via social media work in Tyrolean tourism associations? How important is social media monitoring in destination management?
News
Pre-event marketing of trail running events: stories of people, places and experiences
This study analyzes how two trail running events in Innsbruck shape the alpine-urban destination image through their pre-communication via storytelling about their main components people, place and…
News
Tourism and neurodiversity: A problematization and research agenda
This study sheds light on the lack of problematization of neurodiversity in tourism research and shows that tourism providers and governments have failed to define and implement the necessary…
News
Reconceptualizing more-than-human sustainability: relationships with snow
This study sheds light on how the hidden, more-than-human relationships of waiting for, connecting with and thriving in snow break through capitalist modes of winter tourism operations and enable new…
News
European Tourism Going Green
The European funding project "European Tourism Going Green (ETGG) 2030" supports 70 SMEs with sustainability certification. More than 250 participants took part in the "Green Tourism Conference" in…
News
Generation Y's perception of family-run hotels
This study sheds light on the key characteristics of family-run hotels that appeal to Generation Y and how their appreciation of authenticity and hospitality opens up new potential in tourism.
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