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The impact of doping scandals on spectator satisfaction at major sporting events
Although the revelation of the doping scandal was cited as a negative low point ("lowlight"), the incident did not affect overall satisfaction or the intention of visitors to recommend the major…
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Artificial intelligence in tourism
How can AI be used responsibly?
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Social media, mental health and equestrian events
This study reveals the negative psychological impact of social media on female amateur riders, resulting from pressure for perfection, constant comparison and distorted online portrayals, requiring…
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Risk perception of SMEs: strategic, family-related & external risks
This study closes a gap in research on the risk perception of German SMEs. It identifies five dominant risk types, classifies all profiles into eight ideal types and shows how factors such as the…
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Alpine Impact Days
The second edition of the Alpine Impact Days will take place in October 2024. Lena Obermair from Impact Hub Tirol explains why these are also exciting for tourism professionals.
News
Enricher Hubs Kick-off
Since January 2024, MCI Tourism has been part of an Erasmus+ and Ulysseus satellite project. The aim of this project, led by the Finnish University of Haaga-Helia, is to promote the twin transition…
News
VCÖ Mobility Award 2023
As an NGO for mobility in Austria, the VCÖ was looking for best practices for climate-friendly mobility and awarded the VCÖ Mobility Prize 2023.
News
Calling sustainability by its name - green communication from ski resorts
A recent study by the University of St. Gallen and the University of Applied Sciences Graubünden deals with the question of whether and how ski resorts should communicate their sustainability efforts.
News
Megatrends
Megatrends are world-changing signposts and a kind of method that helps to present the current, highly complex and diverse dynamics of change in society in the 21st century in an understandable and…
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Future viability of scientific congresses
Dorothea Boltenhagen interviewed both participants and hosts of various congresses.
News
Causes of the shortage of skilled workers in the rural hotel industry
This study sheds light on the factors influencing the shortage of skilled workers in the rural hotel industry by comparing the different perspectives of employees and employers.
News
The power of emotions on social media
Franziska Thurner examined the emotional reaction to an almost identical social media post from two independent test groups with a total of 387 participants.
News
Retention of seasonal workers
As part of her Master's thesis, Alina Gasselich surveyed over 200 snow sports instructors on the factors influencing seasonal loyalty at ski schools.
News
Enricher Hubs Ulysseus
The main objective of the Enrich Hubs project is to promote the double transition and foster the recovery of the European tourism industry by identifying the skills and competencies gaps between…
News
Pathways to connectedness: An analysis of the synergy between organizational and destination connectedness
This study sheds light on the attachment of employees in DMOs to their organization and the destination, which has received little attention to date.
News
Increasing the attractiveness of alpine zoos
Every year, MCI Tourism holds a course on "Service Design in Tourism". In 2023, this was implemented with the Alpenzoo and Assling Wildlife Park as practical partners.
News
Training simulator with VR glasses
News
DGT 2023
From November 23-25, 2023, the DGT Annual Conference took place at MCI Tourism for the 3rd time after 2003 and 2011. Almost 100 participants exchanged views on current topics in tourism science.
News
Carving Lines through Melting Lands
The study uses new methods to shed light on the tensions and interdependencies at the heart of skiing and thus promote new perspectives for a hopeful future.
News
Airbnb in Tyrol
How important is the leading sharing platform Airbnb in Tyrol?
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