Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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445 results:

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Commitment and sustainable destination development
The role of the destination for strategic employee retention using the example of the family-run hotel industry (since 2019)
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Young people's environmentally conscious attitude towards tourism and their intention to behave responsibly
The study examines which factors shape the environmental attitudes of young people and how these influence their responsible behavioral intentions in tourism.
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The responsible behavior of tourism stakeholders
This study shows how tourists, communities and companies can contribute to sustainable development in tourism through responsible behavior - and where there are still major gaps in research.
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New horizons in the measurement of tourism acceptance
As part of her master's thesis, Tetiana Mikhieieva examined the tourism acceptance (TA) of the Oberpinzgau region in Salzburger Land. The analysis was based on a standardized questionnaire filled out…
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Tourism policy in difficult times
How are Europe's tourism organizations responding to the pandemic, climate crisis and economic turmoil? The study shows which sustainability-oriented measures are actually being implemented - and how…
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Sports destinations from a mountain hiking perspective
What makes a hiking destination really attractive? This study shows how nature, emotions, sustainability and hospitality shape the loyalty of hikers to a region.
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How hotel guests can be motivated to do their bit to save energy
The study shows how hotels can effectively motivate their guests to help save energy - and which communication strategies work particularly well.
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Co-branding & employer branding
For her Master's thesis, Laura Maria Huber conducted both qualitative interviews and an online survey in the context of Area 47.
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Smart Data Management
Cooperation between agriculture and tourism offers an important opportunity to increase competitiveness and avoid conflicts. In addition, cooperation offers the opportunity to improve the quality…
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Climate change and the sense of responsibility of the Winter Olympics
As the world breaks the 1.5°C barrier for the first time, the question of the future of the Winter Olympics arises. This study analyzes which venues can withstand climate change in the long term -…
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The sustainability mindset and sense of responsibility of young travelers
How sustainable is Generation Z? This study shows how social influences, the media and the coronavirus pandemic are shaping the environmental awareness of young travelers - and how strongly they are…
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Sensory design for events
As part of her Master's thesis, Johanna Bolter interviewed 24 visitors to four different events about their sensory experiences on site.
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Artificial intelligence in family-run tourism companies
This conceptual paper explores the profound impact of Artificial Intelligence on family-run tourism businesses and the challenges and opportunities it presents.
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Through Europe with RailOn
Environmentally conscious, comfortable and safe travel - the start-up railOn offers package tours by train. CEO Gregor Wechner explains what this means.
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Legal & wild camping with Nomady
At Nomady you will find the most beautiful places in nature for your next camping adventure. Over 1500 campsites in Switzerland, Italy, Germany and Austria are waiting to be discovered.
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Dealing with uncertainty, ambiguity and risk - a key future skill in entrepreneurship education
This research uses the EICAA digital platform to demonstrate the close interactions between managing uncertainty and key entrepreneurial skills in students, thus developing curricula in a practical…
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Commitment in family-run hotel businesses
For her Master's thesis, Christina Walter surveyed employees in family-run hotel businesses about their emotional attachment to the company using an online questionnaire.
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The impact of doping scandals on spectator satisfaction at major sporting events
Although the revelation of the doping scandal was cited as a negative low point ("lowlight"), the incident did not affect overall satisfaction or the intention of visitors to recommend the major…
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Artificial intelligence in tourism
How can AI be used responsibly?

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Prepared for what lies ahead in tourism