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Bridging the gap between science and politics in the field of sustainable tourism
The study uses several INSTO case studies to show how sustainable tourism observatories translate scientific findings into political action - and which factors help to close the gap between research…
News
NetWorkMob
Under the leadership of Klimabündnis Tirol, Regionalmanagement Innsbruck Land, Regional Management LAG Pustertal, Plattform Land and Ökoinstitut Südtirol, innovative solutions for sustainable…
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AI meets virtual reality: customer journeys in destinations
Using semi-structured expert interviews, Elisabeth Schupfer examined the experience of AI-supported virtual reality in her master's thesis.
News
Sustainability at company level
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Culture.country.ambassador:in
The Alpine cultural landscape is under threat. In 5 modules, Ötztal shows how it can be preserved and protected.
News
Why Not? Takeover scenarios from the perspective of successors
Who will lead the future of the Alpine hotel industry? In many tourism regions in western Austria, family-run accommodation establishments are facing a critical turning point: the generational…
News
InnoDays
4 challenges, 170+ talents, 48h. Ideas for the future of tourism were born at the InnoDays #SeamlessExperience 2025 in Vienna in May
News
Digital visitor management between aspiration and reality
Interviews from a stakeholder perspective show that cooperation, reliable data and social acceptance are key prerequisites for digital visitor management.
News
Internal communication during the company handover
As part of her Master's thesis, Franziska Klotz conducted semi-structured interviews in five family-run hotels.
News
GEO instead of SEO
We talk to Benjamin Buhl from netzvitaminen about how artificial intelligence is changing destination websites.
News
Crisis communication in alpine tourism
For her Master's thesis, Antonia Glaser conducted nine interviews and a media analysis of 29 articles.
News
Outsourcing of the games
Background to the study The study relates to the 2026 Winter Olympics in Milan-Cortina. Due to delays in the construction of the ice channel in Cortina d'Ampezzo, consideration was given to…
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The importance of mountain pastures for tourism
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Coopetition in tourism
For her Master's thesis, Vittoria Sartori conducted 16 semi-structured interviews with stakeholders in Madonna di Campiglio.
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We are inclusive
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Bio-energy power plant
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F.acT Talks: Mobility & Tourism
The new "F.acT-Talks" event series got off to a successful start on October 21, 2025. The renowned experts Prof. Dr. Markus Mailer and Dr. Raphael Epperson gave insights into current research on…
News
Co-branding alliances as an employer branding strategy
Co-branding alliances describe collaborations between two or more brands. The aim of this collaboration is to present a unified offering in a mutually beneficial relationship, which has a positive…
News
Welcome or unwanted?
Despite a positive development in tourism acceptance among locals, areas of conflict such as relationships, structures, traffic and environmental pollution - in tourism-intensive regions - are…
News
Visual measurement
What colors, shapes and images do Tyrolean tourism associations use in their advertising and public relations work? In collaboration with the New Design University St. Pölten, this question was…
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