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Internal communication during the company handover

As part of her Master's thesis, Franziska Klotz conducted semi-structured interviews in five family-run hotels.

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GEO instead of SEO

We talk to Benjamin Buhl from netzvitaminen about how artificial intelligence is changing destination websites.

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Crisis communication in alpine tourism

For her Master's thesis, Antonia Glaser conducted nine interviews and a media analysis of 29 articles.

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Outsourcing of the games

Background to the study The study relates to the 2026 Winter Olympics in Milan-Cortina. Due to delays in the construction of the ice channel in Cortina d'Ampezzo, consideration was given to…

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The importance of mountain pastures for tourism

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Coopetition in tourism

For her Master's thesis, Vittoria Sartori conducted 16 semi-structured interviews with stakeholders in Madonna di Campiglio.

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We are inclusive

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Bio-energy power plant

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F.acT Talks: Mobility & Tourism

The new "F.acT-Talks" event series got off to a successful start on October 21, 2025. The renowned experts Prof. Dr. Markus Mailer and Dr. Raphael Epperson gave insights into current research on…

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Co-branding alliances as an employer branding strategy

Co-branding alliances describe collaborations between two or more brands. The aim of this collaboration is to present a unified offering in a mutually beneficial relationship, which has a positive…

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Welcome or unwanted?

Despite a positive development in tourism acceptance among locals, areas of conflict such as relationships, structures, traffic and environmental pollution - in tourism-intensive regions - are…

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Visual measurement

What colors, shapes and images do Tyrolean tourism associations use in their advertising and public relations work? In collaboration with the New Design University St. Pölten, this question was…

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Visitor management as an approach to reducing overtourism

As part of his Master's thesis, Daniel Sulzenbacher conducted 18 guided interviews in four Alpine destinations in South Tyrol that are affected by overtourism.

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Perception of legitimacy and corporate social responsibility of leisure providers in winter sports tourism

This study examines the discrepancy between the self-perception and external perception of the social responsibility activities of leisure providers in winter sports tourism.

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Digital Trojan horse - urban tools in a non-urban environment

Abstract of this study This study examines the impact of a "mobile multi-service app" on tourists' decision-making at three key stages: destination selection, long-distance travel and local…

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The social relevance of small ski resorts in the Alps

Summary of this study Small ski resorts play a central role in the Alpine region by creating jobs, promoting regional culture and strengthening socially sustainable structures. Although they…

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Tipping in German restaurants

Abstract of the study Existing research on tipping in tourism focuses on countries where a strong tipping culture prevails, such as the United States. This creates a gap in the understanding…

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Mountain profile study 2023-24

In the new edition of the mountain profile study, current associations and motifs with summer and winter vacations in the mountains are made visible.

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Competence Center for Sustainability

Since 2023, the Tirol Tourist Board's Sustainability Competence Center has been working on making Tyrolean tourism fit for the future and breaking down this complex topic for practical application.

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Perception of remuneration in tourism

Sophia Schuler's Master's thesis shows how the perception of pay in tourism changes dynamically over the course of a career and what starting points result from this for targeted HR management.

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Prepared for what lies ahead in tourism