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As part of her master's thesis, Theresa Schwärzler analyzed how Instagram images shape the perception and emotional images of the Bregenzerwald among locals and potential tourists.

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Hannah Tauscher is the initiator and project manager of Mountain Echos and reports on the first ever event for people with visual impairments.

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The new ethnographic method "Skiing-with" helps to analyze the current challenges of sustainability in winter tourism on a local level and in everyday work and leisure practices.

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Abstract of the book contribution: Mountain sports encompass a wide range of activities in summer and winter, with geoclimatic factors such as cold, altitude and terrain characteristics…

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Summary of the study A growing number of agricultural and food studies examine the values underlying different forms of alternative food systems. However, the understanding of what…

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As part of the international network INSTO (International Network of Sustainable Tourism Observatories) of UN Tourism, MCI Tourism, the Province of Tyrol and the Association of Tyrolean Tourism…

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Abstract of the study Purpose: Voluntary carbon offsetting (VCO) has emerged as a debated mechanism in sustainable tourism that enables tourists to offset their carbon emissions. However,…

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Employees are an essential part of the guest experience and are crucial to the success of tourism businesses. primary (Fecker et al, 2023)…

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How hollu is setting new standards in hygiene with innovation, digital efficiency and active responsibility.

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Discover the topics of F.acT 1 Agriculture Agriculture in Tyrol is important for tourism, as its characteristic cultural landscape is the historical basis for the success of Alpine tourism. ON THE…

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Statistics Tyrol The tourism year 2024/25 (November 1, 2024 to October 31, 2025) shows a stable development of Tyrolean tourism. With a slight increase in overnight stays and arrivals, Tyrol…

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As part of her Master's thesis, Sophia Gschoßmann surveyed 306 employees in the DACH region on the promotion of DEI in the workplace.

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The study uses several INSTO case studies to show how sustainable tourism observatories translate scientific findings into political action - and which factors help to close the gap between research…

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Under the leadership of Klimabündnis Tirol, Regionalmanagement Innsbruck Land, Regional Management LAG Pustertal, Plattform Land and Ökoinstitut Südtirol, innovative solutions for sustainable…

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Using semi-structured expert interviews, Elisabeth Schupfer examined the experience of AI-supported virtual reality in her master's thesis.


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The Alpine cultural landscape is under threat. In 5 modules, Ötztal shows how it can be preserved and protected.

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Who will lead the future of the Alpine hotel industry? In many tourism regions in western Austria, family-run accommodation establishments are facing a critical turning point: the generational…

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4 challenges, 170+ talents, 48h. Ideas for the future of tourism were born at the InnoDays #SeamlessExperience 2025 in Vienna in May

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Interviews from a stakeholder perspective show that cooperation, reliable data and social acceptance are key prerequisites for digital visitor management.

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Prepared for what lies ahead in tourism