Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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Sustainability at company level
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Culture.country.ambassador:in
The Alpine cultural landscape is under threat. In 5 modules, Ötztal shows how it can be preserved and protected.
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Why Not? Takeover scenarios from the perspective of successors
Who will lead the future of the Alpine hotel industry? In many tourism regions in western Austria, family-run accommodation establishments are facing a critical turning point: the generational…
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InnoDays
4 challenges, 170+ talents, 48h. Ideas for the future of tourism were born at the InnoDays #SeamlessExperience 2025 in Vienna in May
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Digital visitor management between aspiration and reality
Interviews from a stakeholder perspective show that cooperation, reliable data and social acceptance are key prerequisites for digital visitor management.
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Internal communication during the company handover
As part of her Master's thesis, Franziska Klotz conducted semi-structured interviews in five family-run hotels.
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GEO instead of SEO
We talk to Benjamin Buhl from netzvitaminen about how artificial intelligence is changing destination websites.
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Crisis communication in alpine tourism
For her Master's thesis, Antonia Glaser conducted nine interviews and a media analysis of 29 articles.
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Outsourcing of the games
Background to the study The study relates to the 2026 Winter Olympics in Milan-Cortina. Due to delays in the construction of the ice channel in Cortina d'Ampezzo, consideration was given to…
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The importance of mountain pastures for tourism
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Coopetition in tourism
For her Master's thesis, Vittoria Sartori conducted 16 semi-structured interviews with stakeholders in Madonna di Campiglio.
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We are inclusive
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Bio-energy power plant
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F.acT Talks: Mobility & Tourism
The new "F.acT-Talks" event series got off to a successful start on October 21, 2025. The renowned experts Prof. Dr. Markus Mailer and Dr. Raphael Epperson gave insights into current research on…
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Co-branding alliances as an employer branding strategy
Co-branding alliances describe collaborations between two or more brands. The aim of this collaboration is to present a unified offering in a mutually beneficial relationship, which has a positive…
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Welcome or unwanted?
Despite a positive development in tourism acceptance among locals, areas of conflict such as relationships, structures, traffic and environmental pollution - in tourism-intensive regions - are…
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Visual measurement
What colors, shapes and images do Tyrolean tourism associations use in their advertising and public relations work? In collaboration with the New Design University St. Pölten, this question was…
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Visitor management as an approach to reducing overtourism
As part of his Master's thesis, Daniel Sulzenbacher conducted 18 guided interviews in four Alpine destinations in South Tyrol that are affected by overtourism.
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Perception of legitimacy and corporate social responsibility of leisure providers in winter sports tourism
This study examines the discrepancy between the self-perception and external perception of the social responsibility activities of leisure providers in winter sports tourism.
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Digital Trojan horse - urban tools in a non-urban environment
Abstract of this study This study examines the impact of a "mobile multi-service app" on tourists' decision-making at three key stages: destination selection, long-distance travel and local…

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Prepared for what lies ahead in tourism