Name: MCI International University of Applied Sciences GmbH
Address: University Road 15, Austria, Innsbruck, 6020
Telephone: +43 512 2070 0
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The impact of recommendations: a test in ski resorts
Summary of the study The Net Promoter Score, which shows the recommendation rate and is praised for its predictive power for visitor numbers , has become a popular metric in various…
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Connecting regions: How Interreg projects promote sustainable mobility in the Alpine region
How the CLLD Interreg project Terra Raetica strengthens sustainable mobility between Austria, Italy and Switzerland through cross-border projects and initiatives such as Mobilita Raetica.
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Generation Z as a workforce in the family-run hotel industry
As part of her Master's thesis, Anna Hauser surveyed 204 students in Tyrol on their perception of the employer brand of family-run hotels.
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Digital visitor guidance
How data helps to guide visitor flows more intelligently - for a better quality of experience, nature conservation and a more targeted distribution of added value.
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Summits and enthusiasm: Commitment of outdoor sports guides in the workplace
The commitment model of this study provides differentiated insights into how emotional bonds between outdoor sports guides and their company, job, team and location strengthen employee loyalty in…
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Over 40 years of rural rental
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Visual perception of alpine destinations in the digital space
As part of her master's thesis, Theresa Schwärzler analyzed how Instagram images shape the perception and emotional images of the Bregenzerwald among locals and potential tourists.
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Mountain Echoes
Hannah Tauscher is the initiator and project manager of Mountain Echos and reports on the first ever event for people with visual impairments.
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"Skiing with" - exploring winter tourism ethnographically
The new ethnographic method "Skiing-with" helps to analyze the current challenges of sustainability in winter tourism on a local level and in everyday work and leisure practices.
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Introductory remarks on mountain sports
Abstract of the book contribution: Mountain sports encompass a wide range of activities in summer and winter, with geoclimatic factors such as cold, altitude and terrain characteristics…
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What are the "values" in alternative food systems?
Summary of the study A growing number of agricultural and food studies examine the values underlying different forms of alternative food systems. However, the understanding of what…
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Tyrolean Sustainable Tourism Observatory (TYSTO)
As part of the international network INSTO (International Network of Sustainable Tourism Observatories) of UN Tourism, MCI Tourism, the Province of Tyrol and the Association of Tyrolean Tourism…
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The willingness of tourists to offset carbon emissions
Abstract of the study Purpose: Voluntary carbon offsetting (VCO) has emerged as a debated mechanism in sustainable tourism that enables tourists to offset their carbon emissions. However,…
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Sustainability
Employees are an essential part of the guest experience and are crucial to the success of tourism businesses. primary (Fecker et al, 2023)…
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hollu shapes the future: Rethinking sustainable hygiene.
How hollu is setting new standards in hygiene with innovation, digital efficiency and active responsibility.
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Labor force
Discover the topics of F.acT 1 Agriculture Agriculture in Tyrol is important for tourism, as its characteristic cultural landscape is the historical basis for the success of Alpine tourism. ON THE…
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Diversity, equality and inclusion in the workplace
As part of her Master's thesis, Sophia Gschoßmann surveyed 306 employees in the DACH region on the promotion of DEI in the workplace.
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Bridging the gap between science and politics in the field of sustainable tourism
The study uses several INSTO case studies to show how sustainable tourism observatories translate scientific findings into political action - and which factors help to close the gap between research…
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NetWorkMob
Under the leadership of Klimabündnis Tirol, Regionalmanagement Innsbruck Land, Regional Management LAG Pustertal, Plattform Land and Ökoinstitut Südtirol, innovative solutions for sustainable…
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AI meets virtual reality: customer journeys in destinations
Using semi-structured expert interviews, Elisabeth Schupfer examined the experience of AI-supported virtual reality in her master's thesis.

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